Q1 Streaming Ads Grew As Global Streaming, Social Surged
- by Karlene Lukovitz @KLmarketdaily, April 28, 2021
This year’s first quarter saw a resurgence of streaming ads, with ad attempts up 4%, ad impressions up 13% and missed-ad opportunities falling 16% quarter-over-quarter, according to Conviva’s Q1 State of Streaming report.
Ad quality also improved. Ad start times were down to half a second — a 50% improvement …
