Commentary
eMarketer: Mobile Video's Time-Spent To Continue Growth, As TV's Reverts To Declines
- by Karlene Lukovitz @KLmarketdaily, June 8, 2021
Most of the huge pandemic shelter-at-home-driven gain in time-spent with media last year will stick this year and through 2023, according to the latest eMarketer projections.
After a gain of nearly an hour (58 minutes) during 2020, to reach 13 minutes, 21 seconds (13:21) per day, U.S. consumers’ total time-spent …
Karlene Lukovitz is editor of MediaPost's "Digital News Daily" and writes the weekly "Video Insider" and "Advanced TV Insider" columns. You can reach her at karlene@mediapost.com.
