Commentary
The Blink Test: Brands Should Avoid Displaying Mismatched Products
- by Ray Schultz , Columnist, August 26, 2021
Email copywriters are often advised to stick to one product in their messages. Simplicity also works best on web pages, especially when it comes to product displays, judging by a new academic study.
The study found that “mismatched display items decrease purchase of the target by highlighting the values and consideration …
Ray Schultz is the former editor of DM News, Chief Marketer, Direct, Circulation Management and other marketing titles.
