B2B Purchasers Are Consuming More Content Before Buying
- by Ray Schultz , October 1, 2021
B2B buyers are warier than they were before the pandemic — at least in Great Britain, but probably in the U.S., too, judging by B2B Buyer Insights, a new study by durhamlane in partnership with Cyance.
Of the 80 buyers polled, 50% are consuming and marketing content than they did …
