Commentary
Globally, 55% Of Consumers Watch Streaming Services On Phones
- by Karlene Lukovitz @KLmarketdaily, October 20, 2021
Globally, across age groups, 55% of consumers report sometimes using mobile phones to watch video streaming services, according to a survey by commerce media platform company Criteo.
That’s considerably below the 71% who report streaming on smart TVs, but a virtual tie with laptops/PCs, at 56%.
And among Gen Z respondents, …
Karlene Lukovitz is editor of MediaPost's "Digital News Daily" and writes the weekly "Video Insider" and "Advanced TV Insider" columns. You can reach her at karlene@mediapost.com.
Karlene, without an indication of how much time is spent using each device the results are potentially very misleading. I would guess that smart TV's generate much more time spent than mobile phones despite the findings which show that the latter attracts more users.