Commentary

Globally, 55% Of Consumers Watch Streaming Services On Phones

Globally, across age groups, 55% of consumers report sometimes using mobile phones to watch video streaming services, according to a survey by commerce media platform company Criteo.

That’s considerably below the 71% who report streaming on smart TVs, but a virtual tie with laptops/PCs, at 56%.

And among Gen Z respondents, …

1 comment about "Globally, 55% Of Consumers Watch Streaming Services On Phones".
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  1. Ed Papazian from Media Dynamics Inc, October 21, 2021 at 9:40 a.m.

    Karlene, without an indication of how much time is spent using each  device the results are potentially very misleading. I would guess that smart TV's generate much more time spent than mobile phones despite the findings which show that the latter attracts more users.

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About the Author

Karlene Lukovitz is editor of MediaPost's "Digital News Daily" and writes the weekly "Video Insider" and "Advanced TV Insider" columns. You can reach her at karlene@mediapost.com.

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