Supply-Chain Issues Could Slightly Ding Q4 TV Ad Revenues
- by Wayne Friedman , November 1, 2021
Supply-chain issues will have an effect on near-term TV
advertising, according to MoffettNathanson Research. But this could extend into 2022.
It estimates fourth-quarter TV advertising will be down 1% versus the same period a year ago, largely due to slower scatter TV advertising sales.
“National TV scatter inventory (which is …
