Commentary
100 Proof Data: How Brands Distill Customer Information To Make Decisions
- by Ray Schultz , Columnist, December 13, 2021
Email marketing ranks No. 2 among uses for data-driven marketing, surpassed only be personalization, according to Data Driven Marketing: A Research Guide for Marketers, a study by Ascend2. And it may be that the term ‘personalization’ covers email as well as ad delivery.
The most popular uses for data-driven marketing …
