Commentary
72% Plan CTV Ad Spend Hikes, Despite Fraud, Reach/Frequency Management Concerns
- by Karlene Lukovitz @KLmarketdaily, January 7, 2022
Even amid the ongoing stream (weak pun intended) of news about cross-channel measurement, this week stood out for several notable new developments.
Those included Nielsen’s launch of a tool to help media buyers predict, in real time, who within a given household is watching a specific program on connected TV …
Karlene Lukovitz is editor of MediaPost's "Digital News Daily" and writes the weekly "Video Insider" and "Advanced TV Insider" columns. You can reach her at karlene@mediapost.com.
