Commentary
Pandemic Hankering: How Consumers Have Changed Their Desires And Behaviors
- by Ray Schultz , Columnist, January 17, 2022
Email marketers may have to revise some of what they think they know about consumers.
The pandemic has led to new desires and consumer behaviors, and things may never return to what they were prior to COVID-19, according to Top 10 Global Consumer Trends, a study released Monday by research …
Ray Schultz is the former editor of DM News, Chief Marketer, Direct, Circulation Management and other marketing titles.
