Commentary
It's Not Just Dating Apps That See More Action On V Day
- by Karlene Lukovitz @KLmarketdaily, February 10, 2022
Yes, dating app downloads increase on Valentine’s Day.
But many other types of mobile apps also get significant lifts — pointing to potential opportunities for mobile marketers, according to an analysis by mobile marketing analytics platform Adjust.
Adjust compared app installs on Feb. 14, 2021 to the install …
Karlene Lukovitz is editor of MediaPost's "Digital News Daily" and writes the weekly "Video Insider" and "Advanced TV Insider" columns. You can reach her at karlene@mediapost.com.
