qsr
Study: Chick-fil-A Tops In 'Brand Intimacy' Among 10 QSR Chains
- by Steve Ellwanger , February 21, 2022
A study of “brand intimacy” concludes that major QSRs gained ground with consumers last year, with Chick-fil-A ranked #1 out of 10 chains.
The MBLM brand and digital agency in New York chose to measure intimacy instead of loyalty because it believes the latter is an “outdated construct,” according to …
"Brand intimacy", "emotional connection", 6 archetypes, and loyalty is an "outdated construct".
Aafraid I am rather skeptical of this marketing jargon. Wish more details had been provided.