Commentary
Viva Video: B2B Buyers Prefer It Over Written Content, Study Shows
- by Ray Schultz , Columnist, April 11, 2022
Email teams seeking to move B2B purchasers through the buying process should try video — people prefer it over written content, judging by How Video Influences the B2B Buyer's Journey, a study from Brightcove, conducted by Ascend2.
Of the buyers polled, 93% say video builds trust in a brand’s ability …
Ray Schultz is the former editor of DM News, Chief Marketer, Direct, Circulation Management and other marketing titles.
