Commentary
Dumping On CDPs: Many Owners Say Their Platform Underperforms
- by Ray Schultz , Columnist, May 18, 2022
Executives might well ask, “Why waste money on a customer data platform (CDP)?” after reading a new study by Forrester, commissioned by Zeta Global.
The research -- titled “Marketers Need CDP Solutions That Transcend Data Management” -- found that only 10% of CDP owners feel their CDP meets all their …
