41% Of U.S. OTT Households Are 'Diverse'

New Comscore data confirms that ‘diverse’ households — meaning African-American, Hispanic, American Indian, Asian and other non-white audiences — are driving streaming growth. 

Diverse households accounted for 41% of WiFi-enabled U.S. OTT households as of March 2022 — up from 39% in March 2019 (chart above). 

Over that timeframe, Hispanic OTT households …

Next story loading loading..

Discover Our Publications