Commentary
Too Many Political Ads This Season? It Could Mean TV Stations Cashing In
- by Wayne Friedman , Staff Writer, September 7, 2022
Too many TV commercials on TV? Well, that depends on your specific side of the equation.
Just talk to TV advertising executives. They want a lot more.
Kantar estimates local TV could get to $5.5 billion -- another new record. AdImpact says connected TV platforms will add another $1.4 billion. …
Wayne Friedman is West Coast Editor of MediaPost. You can reach Wayne at wayne@mediapost.com.
