Study: Political Advertisers Should Allocate 15% Of TV Spend To Streaming

Political advertisers can maximize their reach by investing between 10% and 20% of their total television budgets in streaming media and the rest in traditional TV, according to the latest analysis from Effectv, Comcast Cable’s ad sales division. 

The recommendation, based on analyzing nearly 20 million impressions spanning 200 political …

Next story loading loading..

Discover Our Publications