The Top Five Words That Drive Email Engagement (And The Bottom Five)
- by Ray Schultz , January 27, 2023
Persado, which calls itself a generative AI company, has determined the words that drive the highest email engagement.
The firm analyzed 21.6 billion emails, comprising 8.6 billion permutations, sent between January 1-December 15, 2022. It found:
Top-performing words:
- announcement
- re:
- dropped
- scored
- confirmed
Least-performing words:
- don’t …
