July 22 - 25, 2024
beauty
Ulta Tackles America's Joy Deficit
- by Sarah Mahoney @mahoney_sarah, September 26, 2023
Ulta has built its brand on what’s pretty on the outside. But the company’s latest research reveals that most customers wrestle with inner ugliness, enduring steady streams of negative self-talk.
So, the fast-growing retailer is introducing the Joy Project, with a video and a plan to teach all 53,000 …
