From EVs To Elections, Marketers Misread Consumer Mindsets
- by Sarah Mahoney @mahoney_sarah, January 24, 2024
Marketers are experts in consumer psychology. They know which target audiences have a growth mindset and what types of people are most likely to challenge or agree with advertising claims. Yet Angela Y. Lee, a marketing professor at Northwestern University’s Kellogg School of Management, says marketers often miss the mark …
