Report: Digital Natives Aren't Digitally Exclusive
- by Steve McClellan @mp_mcclellan, March 1, 2024
VML is out with some new research on Gen Alphas (6-to-16-year-olds) that finds that this digital native cohort also embraces a healthy share of off-line experiences.
Take shopping for example. Almost as many Gen Alphas in VML’s research enjoy in-store shopping (78%) as they do online shopping (80%).
And …
