research

Commentary

Catnip Or Kryptonite: For Brands, Red, White & Blue Is Both

How red, white and bananas have brands gone to celebrate America's 250th birthday?

A quick stroll through the supermarket is mind-boggling. Coca-Cola has 52 collectible mini-cans, and Velveeta reshaped its mac and cheese to look like stars and all 50 states. Johnsonville is selling 250 sausages in a CeleBRATion package, …

Next story loading loading..

Discover Our Publications