Commentary

TRG Says It's The First NA Indie Agency To Sponsor Ehrenberg-Bass Institute

 

Dallas-based TRG says it has become the first independent agency in North America to sponsor the Ehrenberg-Bass Institute of Marketing Science, which bills itself as the world’s largest academic center for marketing research. 

Based at Adelaide University in Australia, the nonprofit Institute comprises more than 60 marketing scientists who …

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About the Author

Steve McClellan is the Editor of MediaPost's Agency Daily (MAD). You can reach Steve at mcclellan@mediapost.com.

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