ENGAGE:MOMS
by Maria Bailey on Oct 13, 8:36 AM
As the leaves turn colors and the temperature falls, it's time for marketers to think seriously about their holiday marketing efforts and how to turn connections with moms into sales. It's not too late to reach the powerful Mom Market.
ENGAGE:MOMS
by John Driscoll on Oct 6, 7:22 AM
With a targeted offer and the right messaging and execution, a through-school marketing program can be one of the most effective ways to engage health-focused moms, create brand goodwill and build long-term brand loyalty.
ENGAGE:MOMS
by David Lied on Sep 29, 10:26 AM
By the time our Moms reach the store aisle, they have more information, making them more confident in their purchase decisions. Chances are, if you haven't engaged them before they get to the store, you've probably already lost those sales.
ENGAGE:MOMS
by Kevin Burke on Sep 22, 10:15 AM
Businesses must be willing to make an investment in better understanding her world and how a particular product or service fits into it. They also must invest in learning more about the communication styles that appeal to women.
ENGAGE:MOMS
by Maryanne Conlin on Sep 15, 8:43 AM
For the first time, marketers can accurately gauge the influence of consumers to whom they direct offers by targeting these "connectors" who are suddenly easy to find using social media. Direct marketing sample sizes can shrink to include those consumers that are most likely to pass the word along. Response rates and, more importantly, buzz generated can vault to heights not seen before. Budgets can shrink ... or can they?
ENGAGE:MOMS
by Camilla Retecki on Sep 8, 8:56 AM
Seeking convenient alternatives to modify their family's eating habits, Moms will substitute fortified foods for their "regular" counterparts. Sixty-seven percent look for products fortified with minerals and vitamins.
ENGAGE:MOMS
by Zephrin Lasker on Sep 1, 8:36 AM
Huggies is a great example of a brand leveraging the unique dynamics of this segment to maximize the impact of its message. In its weekly email communications stream, Huggies embeds links to download a pregnancy countdown widget. Once an expectant mother downloads the widget, she can choose to embed it in her social networking profile. Huggies sends relevant information to the mom through the widget daily -- information that she can then share and discuss with her friends and other expectant moms.
ENGAGE:MOMS
by Kevin Burke on Aug 25, 8:35 AM
If businesses choose to support motherhood by embracing this group and trying to better understand them, the relationship has a win-win potential.
ENGAGE:MOMS
by Maryanne Conlin on Aug 18, 10:33 AM
Now is the time when more thoughtful approaches to blogger outreach will bear fruit. Bloggers often act as alpha consumers rather than journalists. Their writing influences numerous potential consumers, but in many ways, they respond to outreach more as consumers than as journalists.
ENGAGE:MOMS
by Megan Maguire on Aug 11, 9:26 AM
The success of a couponing promotion and its ability to convert new consumers into advocates relies on the brand's ability to first pinpoint which offer Moms simply won't be able to refuse.