Using mobile phones as couponing devices was one of the first good ideas for this platform, and an early success for a now-famous Dunkin Donuts latte promotion. SMS makes this a fairly easy thing to do, and I am a bit surprised that more of it isn't going on....» 0 Comments
As video podcasting and cell phone media evolve on parallel tracks, we are bound to see a lot of cross-pollination and kinships evolve between these platforms.» 0 Comments
OK, OK, we get it. Major brands are speed-dialing into mobile marketing plans at a pace that makes their previous move to the Web seem glacial by comparison. There are no hard numbers yet to show how much actual revenue is starting to flow into mobile, but we do know that intentions are running very high, perhaps too high.» 0 Comments
Mobile advergaming has that air of inevitability. It is not a matter of whether, so much as when... and how much.» 0 Comments
Steve Smith
Steve Smith is the editor of Mobile Marketing Daily at MediaPost where he covers all aspects of the mobile landscape and writes the daily MoBlog and regular Mobile Insider columns. He also programs the OMMA Mobile/Display/Data and Behavioral series of shows and the Mobile Insider Summits. A recovering academic who taught media studies at Brown and University of Virginia, he spent the last decade as a digital media critic for numerous publications and as consultant. He also writes for Media Industry Newsletter and eContent magazine. Contact him here.
