Most tech demos leave me pretty cold (that's because I am a jaded bastard), but last week Omar Hamoui, founder and CEO of AdMob, helped me launch my own mobile ad campaign on his network--and it definitely got my attention.» 0 Comments
Expectations are always a bit low for the "smaller" CTIA conference held in the fall, and last week's gathering in Los Angeles did not disappoint. Few new and interesting products emerged from vendors, and if anything I detected a dialing back on the hype surrounding some of last year's "next big things."» 0 Comments
The Big MoPosted by Steve Smith on Sep 12, 2:30 PM
As the CTIA wireless convention assembles here in Los Angeles this week, expect a number of significant announcements regarding ad-supported mobile content and services.» 0 Comments
For all of the pomp, press, and PR that accompanies new distribution models for mobile video, I think the media critics are missing the real story--video podcasting. The creative action in mobile video is not taking place in the iTunes TV store but in the podcast area, where big and small media are experimenting nobly with the nano-movie format.» 0 Comments
Steve Smith is the editor of Mobile Marketing Daily at MediaPost where he covers all aspects of the mobile landscape and writes the daily MoBlog and regular Mobile Insider columns. He also programs the OMMA Mobile/Display/Data and Behavioral series of shows and the Mobile Insider Summits. A recovering academic who taught media studies at Brown and University of Virginia, he spent the last decade as a digital media critic for numerous publications and as consultant. He also writes for Media Industry Newsletter and eContent magazine. Contact him here.