Most tech demos leave me pretty cold (that's because I am a jaded bastard), but last week Omar Hamoui, founder and CEO of AdMob, helped me launch my own mobile ad campaign on his network--and it definitely got my attention.» 0 Comments
Expectations are always a bit low for the "smaller" CTIA conference held in the fall, and last week's gathering in Los Angeles did not disappoint. Few new and interesting products emerged from vendors, and if anything I detected a dialing back on the hype surrounding some of last year's "next big things."» 0 Comments
The Big MoPosted by Steve Smith on Sep 12, 2:30 PM
As the CTIA wireless convention assembles here in Los Angeles this week, expect a number of significant announcements regarding ad-supported mobile content and services.» 0 Comments
For all of the pomp, press, and PR that accompanies new distribution models for mobile video, I think the media critics are missing the real story--video podcasting. The creative action in mobile video is not taking place in the iTunes TV store but in the podcast area, where big and small media are experimenting nobly with the nano-movie format.» 0 Comments
Steve Smith is the Editorial Director, Events at MediaPost where he oversees all OMMA and Insider Summit event content. He is also the longtime Mobile Insider/MoBlog columnist for Mobile Marketing Daily. A recovering academic who taught media studies at Brown and University of Virginia, he spent the last decade as a digital media critic for numerous publications and as a digital strategy consultant. He also writes for Media Industry Newsletter and eContent magazine. Contact him here.