Small businesses really don't care about your bright, shiny mobile objects. They know their businesses, and solutions providers that want to crack the local market need to speak the merchant's language.» 0 Comments
A new analytics product from Placed is an intriguing update on the old "people meter" idea. But now that meter follows you everywhere and crafts a new kind of profile based on where you go.» 0 Comments
Mobile devices have the dual and dueling ability to both disengage us from the "here" and to drive us to a deeper understanding about -- and thus engagement in -- a specific place and time. Mobility may help us redefine 'here-ness.'» 0 Comments
Very early results suggest that Apple's mobile wallet may be driving more than curiosity. MLB reports a surprising share of online ticket buyers opting for iPhone Passbook delivery of their e-ticket orders.» 1 Comments
Discussion of the 'fat finger syndrome' in mobile advertising needs to be grounded in fact and real research, addressed by best practices, and taken out of the current realm of hazy speculation.» 5 Comments
Fascinating new research from BBDO, AOL and InsightNow not only shows that the overwhelming majority of smartphone use occurs in the home, but proposes that we target user "motives" in using devices, not just location and content.» 1 Comments
Even far outside the specific "mobile" panels and presentations at OMMA Global this week, the topic was touching just about every conversation.» 0 Comments
Steve Smith is the Editorial Director, Events at MediaPost where he oversees all OMMA and Insider Summit event content. He is also the longtime Mobile Insider/MoBlog columnist for Mobile Marketing Daily. A recovering academic who taught media studies at Brown and University of Virginia, he spent the last decade as a digital media critic for numerous publications and as a digital strategy consultant. He also writes for Media Industry Newsletter and eContent magazine. Contact him here.