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Small businesses really don't care about your bright, shiny mobile objects. They know their businesses, and solutions providers that want to crack the local market need to speak the merchant's language.
Mobile devices have the dual and dueling ability to both disengage us from the "here" and to drive us to a deeper understanding about -- and thus engagement in -- a specific place and time. Mobility may help us redefine 'here-ness.'
Very early results suggest that Apple's mobile wallet may be driving more than curiosity. MLB reports a surprising share of online ticket buyers opting for iPhone Passbook delivery of their e-ticket orders.
Fascinating new research from BBDO, AOL and InsightNow not only shows that the overwhelming majority of smartphone use occurs in the home, but proposes that we target user "motives" in using devices, not just location and content.