Subscribe to your choice of industry specific newsletters, save $100 on conferences, search member directories, comment on stories and more. Free to qualified media, marketing and advertising professionals.
Device-enabled, cross-platform, app-driven "media use" represents a radical departure from "media consumption" that was established in the last century. I am moving, not imbibing. I want a companion, not a roadblock.
If the Summer Olympics deploys mobile codes wisely, this could be a great test case for how a network of codes and information services can make a physical venue into a highly interactive new way for companies to communicate with people in a space.