If you will give up sleep to swipe just one more Web page on a tablet or finish that TV catch-up on Hulu, then you may be just the person in just the right frame of mind that an advertiser wants.» 1 Comments
Device-enabled, cross-platform, app-driven "media use" represents a radical departure from "media consumption" that was established in the last century. I am moving, not imbibing. I want a companion, not a roadblock.» 1 Comments
If the Summer Olympics deploys mobile codes wisely, this could be a great test case for how a network of codes and information services can make a physical venue into a highly interactive new way for companies to communicate with people in a space.» 3 Comments
Some forms that failed on the Web are getting a second chance on devices where the experiences and the delivery mechanism may suit the forms better.» 0 Comments
Steve Smith is the editor of Mobile Marketing Daily at MediaPost where he covers all aspects of the mobile landscape and writes the daily MoBlog and regular Mobile Insider columns. He also programs the OMMA Mobile/Display/Data and Behavioral series of shows and the Mobile Insider Summits. A recovering academic who taught media studies at Brown and University of Virginia, he spent the last decade as a digital media critic for numerous publications and as consultant. He also writes for Media Industry Newsletter and eContent magazine. Contact him here.