The IAB UK shows mobile accounts for 38% of digital ad spend and the lion's share of social, content and video ad spend. It accounts for half of our Internet viewing, so the only way to go is up for the small screen.

Ahead of the NewFronts, Twitter began rolling out in-stream video ads on April 18 -- and the struggling social giant seems very confident that the new offering will be a hit among brand partners.

Mobile app use is booming, but attention is focused on a small number of destinations. The brand opportunity lies more in mobile advertising combined with proximity than driving m-commerce directly.

It's the end of era. For the first time ever, Android has bested Microsoft Windows as the world's most popular operating system, according to fresh findings from Web analytics firm StatCounter.

In another bid to boost its bottom line, Twitter is pondering a premium Tweetdeck-like service for professionals willing to pay for social insights.

After looking like a cross-section of the Alps, during its first month after floatation, Snap's share price seems to have plateaued just a shade under its opening value. Many reports have suggested that the company is a good bet because no other service has such a strong hold over Millennials.

Last week the Media Rating Council finalized location-based ad measurement guidelines. Location has become an increasingly important factor in helping marketers target consumers in the moment while they are out and about.

Combine Snapchat's support and the glee people feel when making their own personalized emojis, and what do you get? The fastest-growing app in the country, of course!