Here in the family test lab, every day is a gadget-filled Christmas. But which gizmos caught my eye and ire this year? The Mini surprised me, but so did Windows Phone 8.» 1 Comments
In a multi-screen era where marketers must track user 'journeys,' brands need to start sponsoring, enhancing, even owning 'moments' -- not just media.» 0 Comments
Developers report great results from integrating wallet functions into Passbook. But this should encourage Apple and Google to focus OS development on user-level convenience and simplicity in a cluttered app universe.» 2 Comments
A survey of Total Beauty Media's users suggests that men rely heavily on devices to shortcut the torture of holiday shopping. For this dad, shopping for his daughter via iPhone is like being a waiter taking a dinner order.» 0 Comments
Harris Interactive's latest shopper survey finds the nightmare scenario may be true for retailers. Showrooming is big and Amazon is the winner...by several miles.» 5 Comments
The simple, often cheesy, augmented reality overlay can be turned into an occasion for customers to provide the creativity, engagement, even the irony.» 0 Comments
If mobile carriers are going to leverage mobile usage data for targeted offers, then they should be more explicit about the real exchange of value and start treating consumers the way they do marketers.» 1 Comments
Recent changes in iOS have helped grow the market for podcasts. This should remind us just how compelling voice can be as media and marketing -- especially on a device that was built to carry conversation, not Web sites.» 1 Comments
Steve Smith
Steve Smith is the editor of Mobile Marketing Daily at MediaPost where he covers all aspects of the mobile landscape and writes the daily MoBlog and regular Mobile Insider columns. He also programs the OMMA Mobile/Display/Data and Behavioral series of shows and the Mobile Insider Summits. A recovering academic who taught media studies at Brown and University of Virginia, he spent the last decade as a digital media critic for numerous publications and as consultant. He also writes for Media Industry Newsletter and eContent magazine. Contact him here.
