Developers report great results from integrating wallet functions into Passbook. But this should encourage Apple and Google to focus OS development on user-level convenience and simplicity in a cluttered app universe.» 2 Comments
A survey of Total Beauty Media's users suggests that men rely heavily on devices to shortcut the torture of holiday shopping. For this dad, shopping for his daughter via iPhone is like being a waiter taking a dinner order.» 0 Comments
If mobile carriers are going to leverage mobile usage data for targeted offers, then they should be more explicit about the real exchange of value and start treating consumers the way they do marketers.» 1 Comments
Recent changes in iOS have helped grow the market for podcasts. This should remind us just how compelling voice can be as media and marketing -- especially on a device that was built to carry conversation, not Web sites.» 1 Comments
Steve Smith is the Editorial Director, Events at MediaPost where he oversees all OMMA and Insider Summit event content. He is also the longtime Mobile Insider/MoBlog columnist for Mobile Marketing Daily. A recovering academic who taught media studies at Brown and University of Virginia, he spent the last decade as a digital media critic for numerous publications and as a digital strategy consultant. He also writes for Media Industry Newsletter and eContent magazine. Contact him here.