In a small but remarkable encounter with a brand's mobile sophistication, I got a glimpse of just how important it is for marketers to understand (no, really understand) the complex relationship we have with our phones.
The mobile carriers have an odd relationship to the smartphone revolution. They are funding much of the transition to a device-based digital data world, but their willingness to be media companies remains halfhearted.
Maybe 'fear of missing out' is not a trivial tic of the connected age and is more of a survival response to an age of big data that apps like BuzzFeed, ESPN's SC Feed and People's CelebWatch are best positioned to address.
How curious that one of the most powerful accompaniments to our massive HD hyper-connected TVs is a clunky, truncated, text-based platform that feels like the telegraph by comparison. A lesson here about mobile's role?