In a small but remarkable encounter with a brand's mobile sophistication, I got a glimpse of just how important it is for marketers to understand (no, really understand) the complex relationship we have with our phones.» 2 Comments
The mobile carriers have an odd relationship to the smartphone revolution. They are funding much of the transition to a device-based digital data world, but their willingness to be media companies remains halfhearted.» 2 Comments
Maybe 'fear of missing out' is not a trivial tic of the connected age and is more of a survival response to an age of big data that apps like BuzzFeed, ESPN's SC Feed and People's CelebWatch are best positioned to address.» 0 Comments
How curious that one of the most powerful accompaniments to our massive HD hyper-connected TVs is a clunky, truncated, text-based platform that feels like the telegraph by comparison. A lesson here about mobile's role?» 0 Comments
Talk and data converged on the handset years ago, but wearable devices and the tablet may prompt those two channels to subdivide into a new tag team of mobile connectivity.» 2 Comments
Steve Smith is the Editorial Director, Events at MediaPost where he oversees all OMMA and Insider Summit event content. He is also the longtime Mobile Insider/MoBlog columnist for Mobile Marketing Daily. A recovering academic who taught media studies at Brown and University of Virginia, he spent the last decade as a digital media critic for numerous publications and as a digital strategy consultant. He also writes for Media Industry Newsletter and eContent magazine. Contact him here.