In a small but remarkable encounter with a brand's mobile sophistication, I got a glimpse of just how important it is for marketers to understand (no, really understand) the complex relationship we have with our phones.» 2 Comments
The mobile carriers have an odd relationship to the smartphone revolution. They are funding much of the transition to a device-based digital data world, but their willingness to be media companies remains halfhearted.» 2 Comments
Maybe 'fear of missing out' is not a trivial tic of the connected age and is more of a survival response to an age of big data that apps like BuzzFeed, ESPN's SC Feed and People's CelebWatch are best positioned to address.» 0 Comments
How curious that one of the most powerful accompaniments to our massive HD hyper-connected TVs is a clunky, truncated, text-based platform that feels like the telegraph by comparison. A lesson here about mobile's role?» 0 Comments
Talk and data converged on the handset years ago, but wearable devices and the tablet may prompt those two channels to subdivide into a new tag team of mobile connectivity.» 2 Comments
Steve Smith is the editor of Mobile Marketing Daily at MediaPost where he covers all aspects of the mobile landscape and writes the daily MoBlog and regular Mobile Insider columns. He also programs the OMMA Mobile/Display/Data and Behavioral series of shows and the Mobile Insider Summits. A recovering academic who taught media studies at Brown and University of Virginia, he spent the last decade as a digital media critic for numerous publications and as consultant. He also writes for Media Industry Newsletter and eContent magazine. Contact him here.