Results for January 2013
  • Talking The Customer's Mobile Language
    In a small but remarkable encounter with a brand's mobile sophistication, I got a glimpse of just how important it is for marketers to understand (no, really understand) the complex relationship we have with our phones.
  • Tablets Evolving Into Our 'Transaction Screen'
    There may be a billion tablets on the planet in five years. For many of their users, the larger touchscreen is becoming the digital cash register of choice.
  • Carriers Struggle With Smartphone 'Success'
    The mobile carriers have an odd relationship to the smartphone revolution. They are funding much of the transition to a device-based digital data world, but their willingness to be media companies remains halfhearted.
  • You Need Your Own Fire Hose In This FOMO Era
    Maybe 'fear of missing out' is not a trivial tic of the connected age and is more of a survival response to an age of big data that apps like BuzzFeed, ESPN's SC Feed and People's CelebWatch are best positioned to address.
  • Mobile RTB eCPMs Spike 50% For Holiday As iPad Delivers Biggest Gift
    Ad prices rose substantially in MoPub's RTB marketplace this holiday, the company reports. Money and demand continue to migrate to the tablet.
  • Tweeting The Tube: Low-Res Joy In An HD Era
    How curious that one of the most powerful accompaniments to our massive HD hyper-connected TVs is a clunky, truncated, text-based platform that feels like the telegraph by comparison. A lesson here about mobile's role?
  • Tablets Could - And Should - Be Driving Even More Of The 'M-Commerce' Charge
    Given the obvious power of the tablet device and use case in e-commerce, it is amazing that both retailers and the Tablet OSes have not done more to optimize t-shopping.
  • Context On-Demand: Or, Second Screening Downton Abbey With the Wiseasses In The Back Row
    Social TV, while not entirely new, does open up the possibility of putting different viewing experiences on-demand by letting us choose the audience with which we want to view the program.
  • Noses To The Glass: Will Wearable Devices Replace Smartphones?
    Talk and data converged on the handset years ago, but wearable devices and the tablet may prompt those two channels to subdivide into a new tag team of mobile connectivity.