The bargain between advertisers and consumers has always been as clear as it has been unspoken. We'll underwrite your media, even let you get a lot of it for free--and in return you lend us your attention span for a few minutes out of every media experience. We'll call it even.
Last week's Mobile Marketing Forum, put on by the Mobile Marketing Association, reminded me a bit of an interactive marketing conference circa 1998--but the programming here was a lot better than the old shows....» 0 Comments
You have to give Amp'd credit; it's got balls. In a wireless industry where bland is the norm, this MVNO is diving headfirst into some new and interesting territory when it comes both to self-promotion and service design.» 0 Comments
Steve Smith is the editor of Mobile Marketing Daily at MediaPost where he covers all aspects of the mobile landscape and writes the daily MoBlog and regular Mobile Insider columns. He also programs the OMMA Mobile/Display/Data and Behavioral series of shows and the Mobile Insider Summits. A recovering academic who taught media studies at Brown and University of Virginia, he spent the last decade as a digital media critic for numerous publications and as consultant. He also writes for Media Industry Newsletter and eContent magazine. Contact him here.