hat the hell is mobile search anyway? I ask this after spending time exploring a partnership between Yahoo oneSearch and HFMUS's ELLE magazine. During New York Fashion Week, searching "fashion" at m.yahoo.com will return a prominent helping from its promotional partner ELLE's coverage of the event. There are blog entries, an image of the magazine cover, a direct link to subscribe, and sign-ups for ELLE text alerts. This is not to say that there aren't "natural" search results down there somewhere, but on my Samsung phone they were a good ten screens down.