While desktop ads have historically had higher on-target percentages for reaching their intended audience than mobile, advertisers have made significant strides in closing the gap in recent years.

Click-injection fraud, also known as fake clicks that can appear as "legitimate advertising interactions to marketing analytics systems," is forecast to become a major form of mobile marketing fraud in 2017.

In the coming weeks, Instagram users can expect to start seeing full-screen, "sound-on," auto-play ads in Stories. "We are unveiling an initial test of immersive, full-screen ads in Stories with targeting, reach and measurement capabilities," a company spokeswoman said on Wednesday.

The holidays were good for mobile commerce, with consumers active in using their smartphones and tablets for visiting Web sites and making purchases. As a final holiday post mortem, Adobe Insights has tallied an impressive number of stats from the entire holiday shopping season.

The 2017 predictions for the Internet of Things keep coming, with one of the latest dealing with what's in store for security. Security and privacy remain major IoT issues, especially as more devices enter consumer homes and become Internet-connected.

One of the striking evolutions of the Internet of Things highlighted at this year's CES is the scope of major brand involvement in very many ways.

In 2016, Facebook once again took the lead as the top smartphone app, according to an annual roundup from Nielsen. Showing its mobile dominance, Facebook's Messenger app took second place, with over 129 million average unique users each month.

Every year around this time, various entities dust off their crystal balls and provide some guidance as to what they expect to occur in the next year. The IoT forecasts for 2017 are starting to come out, and one of the first takes a swing at the top 10 consumer IoT trends for next year.