I'm beginning to wonder whether the many attempts at creating what we used to call webisodic serial video programming on the Web actually have a better home on devices. After all, most Web video series were conceived as bite-size streaming media content. Portability is in their DNA.» 1 Comments
Increasingly, magazine publishers and candy and soda manufacturers appear to be worried that the checkout experience where they rely on impulse buying is being clouded by mobile phone use. According to Bloomberg, the perceived phenomenon is moving some marketers -- especially in the magazine and soda segments -- to look for other places at retail to intercept the shopper.» 0 Comments
As cable niche networks cater to specific tastes and the DVR lets us cherry-pick programming disentangled from their grid, the brand value of the traditional TV network is debatable at best. Do many of us really identify CBS, NBC, Fox and ABC prime time with specific types of programs? Do they have a tone and spirit that unifies the grid across morning, day and nighttime parts?» 0 Comments
With Foursquare's latest app upgrade, the company that popularized the mobile "check-in" seems to recognize that you don't build a company on getting people to engage in behavior that most of us regard as silly.» 5 Comments
Steve Smith is the editor of Mobile Marketing Daily at MediaPost where he covers all aspects of the mobile landscape and writes the daily MoBlog and regular Mobile Insider columns. He also programs the OMMA Mobile/Display/Data and Behavioral series of shows and the Mobile Insider Summits. A recovering academic who taught media studies at Brown and University of Virginia, he spent the last decade as a digital media critic for numerous publications and as consultant. He also writes for Media Industry Newsletter and eContent magazine. Contact him here.