Mobile sharing platforms may be the most effective way to untether video from the living room and desktop. Why shouldn't your favorite store ping your phone with a welcome video as you enter its front door?» 0 Comments
The best content merchandising on the iPad is happening in an overlooked part of the mall -- the comics shop. The human-driven Comixology apps pay off by making real connections and relationships with customers.» 1 Comments
As touchscreen become a part of everyday work life, the next generation of enterprise apps may look a lot like IHS Connect for iPad. Here some of the world's high-powered commodities traders can keep an eye on oil wells in Syria.» 0 Comments
With 42,000 iPhones in-store to help customers with their own app-driven shopping, Lowe's is fully embracing the mobilized consumer. It requires an infrastructure that makes the experience seamless.» 0 Comments
According to a Forrester analyst, the current iPad fetish will evolve into a greater focus on the platforms that knit together devices. None too soon -- because my 'new and improved' Retina Display is starting to bug my retina.» 1 Comments
Steve Smith is the editor of Mobile Marketing Daily at MediaPost where he covers all aspects of the mobile landscape and writes the daily MoBlog and regular Mobile Insider columns. He also programs the OMMA Mobile/Display/Data and Behavioral series of shows and the Mobile Insider Summits. A recovering academic who taught media studies at Brown and University of Virginia, he spent the last decade as a digital media critic for numerous publications and as consultant. He also writes for Media Industry Newsletter and eContent magazine. Contact him here.