Mobile sharing platforms may be the most effective way to untether video from the living room and desktop. Why shouldn't your favorite store ping your phone with a welcome video as you enter its front door?» 0 Comments
The best content merchandising on the iPad is happening in an overlooked part of the mall -- the comics shop. The human-driven Comixology apps pay off by making real connections and relationships with customers.» 1 Comments
As touchscreen become a part of everyday work life, the next generation of enterprise apps may look a lot like IHS Connect for iPad. Here some of the world's high-powered commodities traders can keep an eye on oil wells in Syria.» 0 Comments
With 42,000 iPhones in-store to help customers with their own app-driven shopping, Lowe's is fully embracing the mobilized consumer. It requires an infrastructure that makes the experience seamless.» 0 Comments
According to a Forrester analyst, the current iPad fetish will evolve into a greater focus on the platforms that knit together devices. None too soon -- because my 'new and improved' Retina Display is starting to bug my retina.» 1 Comments
Steve Smith is the Editorial Director, Events at MediaPost where he oversees all OMMA and Insider Summit event content. He is also the longtime Mobile Insider/MoBlog columnist for Mobile Marketing Daily. A recovering academic who taught media studies at Brown and University of Virginia, he spent the last decade as a digital media critic for numerous publications and as a digital strategy consultant. He also writes for Media Industry Newsletter and eContent magazine. Contact him here.