This Black Friday I look over some of the wireless toys that are sticking with me and find one common thread. As the gadgets become more personal, the simple and littlest aspects of design make the difference between a device being used or left in the box.» 0 Comments
A novel use of the phone cam allows consumers and brand partners to send physical postcards to contacts from their phones. In a digital age, carving out creative space for analog experiences may be the next great marketing opportunity.» 0 Comments
CineMark is incentivizing good movie theater behavior by rewarding people who leave their smartphones alone during the films. Which raises an interesting prospect: apps that address the culture of rudeness.» 3 Comments
'Tis the season for some more 'showroom' debunking. Thoughtful retailers, I hope, are accepting the challenge of using mobile to improve the in-store experience rather than turn it into a tug of war.» 3 Comments
This campaign leveraged some of the most sophisticated tools target marketing and mobile messaging have to offer. And somehow their faux-intimacy made me feel more -- not less -- alienated.» 0 Comments
In my mind, Apple is mindfully ceding part of the tablet market to others in its pricing of the Mini. And consumer willingness to think beyond the Apple hype was evident to me at my local mall.» 0 Comments
The most fascinating part of radical media change is the way in which new formats make us reconsider old ones and old media is at times refreshed and redefined by the new.» 0 Comments
Steve Smith is the Editorial Director, Events at MediaPost where he oversees all OMMA and Insider Summit event content. He is also the longtime Mobile Insider/MoBlog columnist for Mobile Marketing Daily. A recovering academic who taught media studies at Brown and University of Virginia, he spent the last decade as a digital media critic for numerous publications and as a digital strategy consultant. He also writes for Media Industry Newsletter and eContent magazine. Contact him here.