According to an extensive study by Placed, demographics, spend levels, product category and even a customer's relationship with Amazon may determine how much a retailer is at risk of being "showroomed."» 4 Comments
There is a common-sense argument to be made that video ads viewed on a handset are, by the very nature of the viewing experience, more impactful than they are on TV or the Web.» 4 Comments
Huffington Post finally gets an iPad app that makes a dent in organizing and presenting the portal's massive trove of diverse content in a swipe-friendly format.» 1 Comments
A UK study suggests that trust and security are major choke points in converting mobile shoppers into mobile buyers. Okay, but how about the OSes that seem tone deaf to the basics needs of m-commerce?» 0 Comments
WiFi access at malls, stores and restaurants will be an opportunity for retailers to change the nature of the shopping and eating experience. Call it 'second screening' retail.» 2 Comments
BuzzFeed's compelling brand of "native ads" appears to be paying off for Virgin Mobile, which attributes significant lifts in brand metrics to a year-long "newsroom" approach to branded content.» 0 Comments
Can mobile really move the goods? HBO found that if they could get people to watch just a 'blip' of their stories paired with the right offer, consumers were ready to convert on the spot.» 0 Comments
To convert browsers to paying members, eHarmony has learned to target mobilized prospects when and where they are most likely to lean back and engage the registration process.» 5 Comments
Steve Smith
Steve Smith is the editor of Mobile Marketing Daily at MediaPost where he covers all aspects of the mobile landscape and writes the daily MoBlog and regular Mobile Insider columns. He also programs the OMMA Mobile/Display/Data and Behavioral series of shows and the Mobile Insider Summits. A recovering academic who taught media studies at Brown and University of Virginia, he spent the last decade as a digital media critic for numerous publications and as consultant. He also writes for Media Industry Newsletter and eContent magazine. Contact him here.
