According to an extensive study by Placed, demographics, spend levels, product category and even a customer's relationship with Amazon may determine how much a retailer is at risk of being "showroomed."» 4 Comments
A UK study suggests that trust and security are major choke points in converting mobile shoppers into mobile buyers. Okay, but how about the OSes that seem tone deaf to the basics needs of m-commerce?» 0 Comments
BuzzFeed's compelling brand of "native ads" appears to be paying off for Virgin Mobile, which attributes significant lifts in brand metrics to a year-long "newsroom" approach to branded content.» 0 Comments
To convert browsers to paying members, eHarmony has learned to target mobilized prospects when and where they are most likely to lean back and engage the registration process.» 4 Comments
Steve Smith is the Editorial Director, Events at MediaPost where he oversees all OMMA and Insider Summit event content. He is also the longtime Mobile Insider/MoBlog columnist for Mobile Marketing Daily. A recovering academic who taught media studies at Brown and University of Virginia, he spent the last decade as a digital media critic for numerous publications and as a digital strategy consultant. He also writes for Media Industry Newsletter and eContent magazine. Contact him here.