According to an extensive study by Placed, demographics, spend levels, product category and even a customer's relationship with Amazon may determine how much a retailer is at risk of being "showroomed."» 4 Comments
A UK study suggests that trust and security are major choke points in converting mobile shoppers into mobile buyers. Okay, but how about the OSes that seem tone deaf to the basics needs of m-commerce?» 0 Comments
BuzzFeed's compelling brand of "native ads" appears to be paying off for Virgin Mobile, which attributes significant lifts in brand metrics to a year-long "newsroom" approach to branded content.» 0 Comments
To convert browsers to paying members, eHarmony has learned to target mobilized prospects when and where they are most likely to lean back and engage the registration process.» 5 Comments
Steve Smith is the editor of Mobile Marketing Daily at MediaPost where he covers all aspects of the mobile landscape and writes the daily MoBlog and regular Mobile Insider columns. He also programs the OMMA Mobile/Display/Data and Behavioral series of shows and the Mobile Insider Summits. A recovering academic who taught media studies at Brown and University of Virginia, he spent the last decade as a digital media critic for numerous publications and as consultant. He also writes for Media Industry Newsletter and eContent magazine. Contact him here.