Can an ad-sponsored mobisodic series accelerate adoption of mobile video, and maybe even sell a few cars in the process?

As a child in the '60s, I found going to the Bronx Zoo a special treat--because the animals talked there. Many of the locations and featured animal attractions had these voice boxes. If I remember correctly, you purchased a key that activated narration in these units and told you about the animal, habitat, etc. Last week, some 40 years later, I felt a touch of that same magic coming from my next-gen phones. Objects, not animals, seemed ready to find their voice.

My daughter is going to hate me for this. I really, really didn't like her favorite film of the summer....

Like all young Turks in nascent industries, we in the mobile world tend to be myopic and self-involved, always in need of remembering that the rest of the world is not hip deep in our own innovations....

The aptly named Anomaly shop always aspired to be something more than a traditional agency, and it just announced a mobile spin-off, Assembly....

The bargain between advertisers and consumers has always been as clear as it has been unspoken. We'll underwrite your media, even let you get a lot of it for free--and in return you lend us your attention span for a few minutes out of every media experience. We'll call it even.

Last week's Mobile Marketing Forum, put on by the Mobile Marketing Association, reminded me a bit of an interactive marketing conference circa 1998--but the programming here was a lot better than the old shows....

You have to give Amp'd credit; it's got balls. In a wireless industry where bland is the norm, this MVNO is diving headfirst into some new and interesting territory when it comes both to self-promotion and service design.

If you are old enough to remember those famous lines by Woodstock announcer John Morris, then you probably also understand its profound historical irony. Woodstock may have been the exact moment when rock and roll became anything but free....

One of the things I love about mobile media is that consumers themselves have "evolved" the platform in unexpected ways. For instance, who would have guessed that ringtones would be the runaway content hit on this platform?