• Why Targeting The 'Mobile Elite' Will Make Or Break Your Business
    If companies want to be in the top tier -- the 20 percent of companies with a well-defined mobile strategy -- they can start by better understanding the mobile elite -- people who are highly engaged with their devices and use them to address every social, financial and informational need possible.
  • Sour Patch Finds The Best Way To Talk To Teens: Let Teens Talk
    In a set of daring campaigns of late, the Sour Patch brand has been letting key social influencers craft the message and talk to teens. So far, they are "floored" by the results.
  • It's A Mobile World
    With the rise of mobile engagement increasing at a remarkably rapid rate, a business without a mobile strategy is almost guaranteed to fall behind its competitors and miss out on valuable opportunities to connect with consumers and increase sales. Yet it is shocking how many companies have yet to create their strategy for mobile marketing. Research shows that a majority of brands didn't create mobile-specific marketing campaigns in 2014. Where's the disconnect here?
  • Syfy Plays With The Lights: Syncs Internet Of Things To TV Experience
    Can the Internet of Things be recruited into enhancing home entertainment experiences? Syfy is already playing with the lights.
  • The Power Of Location Is In Sharpening The Marketing Mix
    The 2014 CMO Digital Benchmark Study from Leapfrog Online says CMOs' lack of experience with emerging mobile technology is keeping their organizations a step behind the modern consumer. Since many marketers have not yet established the systems for getting the real value out of the medium, they tend to overlook location as an organizing principle.
  • Don't Make Me Cry Again: The Sensitive And Preachy Bowl Of 2015
    The mobile channel was once again poorly utilized by advertisers during this year's big game. Perhaps they were too distracted by the well-meaning but preachy tone of the spots that inverted the usual tropes of Super Bowl advertising.
  • It's Not 'Social'- It's 'Personal'
    As messaging apps try to become media platforms, it begs the question: what would a more personal form of news and information delivery really look like? I don't think it looks like Snapchat's new Discover project.
  • Super Bowl XLIX: 3 Tips To Score A Cross-Screen Creative Touchdown
    Advertising has evolved into an interactive two-way conversation between brands and consumers, and the world's largest annual sporting events are a perfect place to keep the conversation going. Advertisers and brands should not just strive to be the most talked-about ad because of their creative. They should strive to be the most effective by device, and in a unified way across screens.
  • Solving The Empowered Mobile Shopper
    As retail and e-commerce executives look back on a holiday shopping season that saw revenue growth in-store and online, they will need to focus in the coming year on how to best appeal to consumers who have turned mobile devices into the performance-enhancing drug of the shopping game. Consumers used phones and tablets more than ever before during the supercharged shopping period from Thanksgiving to Christmas. The change means that retailers need to redefine how they attract and engage shoppers both online and offline.
  • Extra, Extra, App All About It!
    Mobility seems to be offering the beleaguered news business a chance for a real reboot -- not just of its business models but of its creative energy.
« Previous Entries Next Entries »