• Beacons Double This Year, On Way To 400 Million In Market
    Beacons will be one of the most visible objects for marketers, at least into the foreseeable future. Beacons are quite nicely maturing from simply on-the-spot-ad-triggering systems to devices that facilitate the collection of consumer location data combined with analysis that translates that into new behavioral insights.
  • Data Tells Why Brands Lag And Drag On Mobile
    Most mobile users look at their email on the phone or glance at Facebook posts within 29 minutes of rolling and reaching to turn off the alarm, according to data released Tuesday.
  • Smartphone Market Waits For Time To Catch Up
    More smartwatches are coming, whether masses of consumers want them or not. The reality is that other wearable smart things are a bigger deal than smartwatches -- at least at the moment.
  • In Search -- Even in Mobile -- Organic Still Matters
    My "Never Gonna Give You Up" is the Golden Triangle eye-tracking study we released in 2005. It's my one-hit wonder (to be fair to Astley, he did have a couple other hits, but you get the idea). And yes, I'm still talking about it.
  • Unskippable,Too: YouTube Touts New 6-Second Ad
    Ideal to reach smartphone users, YouTube will begin offering advertisers six-second-long Bumpers starting in May.
  • Tommy John Deftly Angles #TrashOneCashOne
    For Tommy John underwear, punter Steve Weatherford challenged fans to post videos and photos of themselves destroying an old pair of their BVDs -- or whatever -- to #TrashOneCashOne on Instagram or Twitter.
  • Ready Or Not, Smart, Connected Appliances Are Coming
    While consumers may not be driven to stores to check out or buy the latest smart appliances so they can live on the leading edge, the appliances they buy may come with smarts, whether desired or not.
  • Want To Do Mobile Loyalty Well? Just Pop Into A Starbucks (And Jump The Queue)
    Combining loyalty with payment and putting it all in an app that lets users jump the queue. Why isn't everyone following suit?
  • Mobile Messages: The New Subject Lines
    We need to invest the same amount of measurement, personalization and testing in notifications and texts that we do with email subject lines.
  • How Video Is Changing Instagram
    On Instagram, users "like" still pictures a lot more than videos. Selfies and such generate nearly double the number of "likes," according to fresh data from Pixability. So why is everyone going crazy for video? As the video marketing firm finds, people are consistently commenting more in Instagram videos, and comments represent a deeper level of engagement than likes.
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