Think Snapchat's popularity is peaking? Think again. The creative messaging app is poised for at least two more years of double-digit growth, according to a forecast from eMarketer.
If you want a successful app, be prepared to "commit to flawless execution," Robert Brown, senior manager of interactive marketing at Nissan North America, told his envious audience at MediaPost's Brand Insider Summit.
The good news for mobile adoption around money is that consumers seem to be getting quite comfortable with it.
Google has announced a couple of updates to its mobile search results, including downgrading sites that show mobile interstitial ads.
When Facebook gobbled up WhatsApp in 2014, everyone assumed that the social giant would wreck the app by betraying its strict privacy standards. It was believed to be only a matter of time before Facebook began mining WhatsApp user data for all it's worth -- and flooding the app with ads.
This forward-leaning segment captured 24.3% of all ad dollars spent on performance campaigns during the second quarter. Among those campaigns, the most successful have been for apps that offer daily utility to users, such as those that increase photo storage or track stocks.
For reasons that escape me, just one in five companies around the globe have a defined mobile strategy that goes back at least 12 months. That's according to new research from Adobe, which included feedback from 4,000 marketers and digital professionals.
From privacy issues to the zombification of large populations of people, the Pokemon Go phenomenon has had some disturbing side effects. Taking the cake, however, a recent report showed how the game could lead to unwelcome encounters with registered sex offenders.
One of the most commonly expected and long-awaited aspects of mobile commerce has been the widespread adoption of mobile payments. Based on the latest research, that adoption looks like it will stay pretty much where it is for a while.
Popularity aside, how is Pokemon Go doing financially? Pretty well, according to fresh findings from the pollsters at YouGov. So far, players have spent (wasted?) more than $250 million on coins, eggs, incubators, and other virtual items that help them advance in the game. Specifically, in-app payments surpassed $268 million just five weeks after the game's launch.