We are about five years into the emergence of mobile apps as primary vehicles of utility and content on handsets. Aren't we ready to imagine a next stage?» 5 Comments
As on-demand media moves more formally into the car, one has to wonder whether this new mobile moment will help us reimagine what new forms live and recorded media might take in the future.» 0 Comments
It's time we started thinking about mobile platforms and the concept of mobility in relation to its preceding century of mass communications in the ways in which these older media constituted audiences differently. It is within that historical context that we have to start thinking about what forms of communication, interactivity, and art are truly native to both mobile devices and that larger concept of mobility.» 1 Comments
Every new medium calls attention to the inadequacies of its predecessor. if we identify mobility with freedom, personalization and convenience, then it carries with it an implicit critique of the mass media that preceded it.» 0 Comments
I'm beginning to wonder whether the many attempts at creating what we used to call webisodic serial video programming on the Web actually have a better home on devices. After all, most Web video series were conceived as bite-size streaming media content. Portability is in their DNA.» 1 Comments
Increasingly, magazine publishers and candy and soda manufacturers appear to be worried that the checkout experience where they rely on impulse buying is being clouded by mobile phone use. According to Bloomberg, the perceived phenomenon is moving some marketers -- especially in the magazine and soda segments -- to look for other places at retail to intercept the shopper.» 0 Comments
Even in these early stages we are seeing how mobility will profoundly alter media consumption. Content can now find new circumstances, and "mass" media is in its last days.» 2 Comments
As cable niche networks cater to specific tastes and the DVR lets us cherry-pick programming disentangled from their grid, the brand value of the traditional TV network is debatable at best. Do many of us really identify CBS, NBC, Fox and ABC prime time with specific types of programs? Do they have a tone and spirit that unifies the grid across morning, day and nighttime parts?» 0 Comments
Having the full TV/DVR/On Demand experience truly mobilized means that the user is able to map their own video consumption against a range of new use case, modes and even moods.» 2 Comments
Steve Smith is the editor of Mobile Marketing Daily at MediaPost where he covers all aspects of the mobile landscape and writes the daily MoBlog and regular Mobile Insider columns. He also programs the OMMA Mobile/Display/Data and Behavioral series of shows and the Mobile Insider Summits. A recovering academic who taught media studies at Brown and University of Virginia, he spent the last decade as a digital media critic for numerous publications and as consultant. He also writes for Media Industry Newsletter and eContent magazine. Contact him here.
