• Mobile Isn't As Huge As It's Hyped To Be (Yet) - Here's Why
    Mobile is huge, tech pundits say -- but most of them miss the fact that mobile advertising isn't growing at anywhere near the pace of mobile adoption. As Mary Meeker's 2014 Internet Trends Report shows, mobile ads still represent just a fraction of the global Internet advertising spend. Why? Here are some key factors -- and changes that must happen before mobile can become truly huge.
  • Think Mobile, Act Local
    Although the games are already underway, there is still some time left before the July 13 final, so it's not too late to take advantage of the global event in your mobile marketing campaigns -- or to begin thinking ahead to strategies for the Women's World Cup next year, or the 2018 games. So whether you're looking to execute a campaign immediately or are thinking ahead, here are a few strategies to implement for your World Cup-themed (or World Cup-adjacent) mobile marketing campaigns.
  • The Sixth Sense That Will Change Customer Experiences Forever
    Today's "personalized" customer experiences are based on surface [shallow] level data, Yet the biggest driver of what makes something personal and relevant has been neglected -- a person's immediate context. The growth of sensors in our phones and other connected devices has since opened the door for brands to get a true glimpse into a person's life. As a result, brands now have the power to engage with their customers in contextually relevant ways, tailoring interaction to their immediate situation.
  • Maybe All Your Apps Should Be Health Apps Too
    Mobility will almost certainly change the fundamentals of media content, voice, formats, and functionality. The wild popularity of health and fitness apps may offer a clue to the direction in which all content makers should be headed.
  • 3 Ways To Improve Your Next Cross-Device Campaign
    The reasons for committing to cross-device are self-evident to most marketers. Although many marketers have studied "what works" in cross-device -- the principles that drive better program metrics -- the realities of the programs that many brands implement fall short of best practices. Critical ideas are lost as we rush to get something up on "Internet time." Here are three critical strategies, and simple steps brands can take to get better results for their next cross-device campaigns.
  • Richard Avedon Could Still Kick Your Ass On Instagram
    The image-driven SoMo economy of Instagram and Pinterest demands more creativity of brands than we are seeing. The great print photographers of the last century knew how to make us stop flipping pages with perspective and personal engagement. Take their lead.
  • I Am The Context
    A new launcher app from Nokia tries to cut through the clutter by learning what phone resources you need at any given time. It is a good example of where the OS needs to head.
  • Where-ables: Are They Real? And Do We Care?
    Most digitally initiated people already face a complicated relationship with their gadget menagerie of iPhones, Tablets and Laptops. Is a wrist-computer really needed? Or will this just become another redundant example of tech giants looking to create demand for a new category in their quest for first-mover status?
  • Connecting The Dots For A Mobile-First World
    When Tim Berners-Lee first conceived of a "hypertext project," the foundation that would become the World Wide Web, he chose to keep it open and free. Twenty-five years later, the Web has seen great change.
  • Google Explores Its Own Beacons, But How Much Here-Ness Do We Want?
    Google appears ready to enter the proximity-awareness game with its own techniques for detecting place and other devices. But how much location activation is too much? How will we manage a world of talking things?
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