• Mobile Marketing Complexity Shouldn't Scare Brands Away
    No one would dare argue against the fact that mobile is the future -- a piece that every brand knows they need to explore if they want to stay in front of their audience. Although many brands are now adopting simple strategies that only scratch the surface of what's possible on the mobile channel, it's highly unlikely that complexity is going anywhere. If anything, the mobile ecosystem could fragment further.
  • Mobile Advertising Has A Measurement Problem
    Brand investment in mobile advertising is growing quickly -- spending is projected to reach $46 billion in 2019, according to Forrester -- yet only 1% of those ads receive any type of engagement. Brands will continue to demand new measurement standards and technologies to better understand the role that impressions play in their digital ad spend.
  • Marketing On Demand
    Our biggest challenge as marketers is scaling our programs for the unengaged. How can we earn a place on their phone screens -- the most valuable, most personal real estate in the world? Put the customer in control. Give them marketing on demand.
  • When Tap, Swipe Becomes Wave, Nod
    As mobile device manufacturers and technology providers race to bring "the next big thing" in mobile to market, advertisers can be left wondering which of these new capabilities really matters to them, and which should be used in their future campaigns. Depth perception cameras are one new development that is gradually becoming an essential feature on mobile devices. Let's take a look at where they stand today and where their potential lies.
  • The Role Of Mobile In The Omnichannel Purchase Journey
    Smartphone, tablet, connected TV, wearable device, desktop and laptop: what do these all have in common? They are all channels that make up the modern shopper's purchase journey. Yet the biggest challenge faced by advertisers today is being able to understand the customer journey across these devices and deliver personalized content that is relevant, optimized and seamless across them all.
  • Why Marketers Should Pay Attention To The Apple Watch
    Given the Apple Watch's breadth of offerings, many companies now have a great opportunity to provide timely and relevant messages to captive audiences. With new technology comes a new approach to connecting with integrated mobile devices. Here are three marketing strategies that cater directly to Apple Watch users.
  • Data Isn't Enough
    Today we suffer from too much data, and it's hard to separate the signal from the noise. That's why just having data is not enough. Here's what marketers need in order to derive the fullest marketing value from their data.
  • Hyperlocal Essentials For The Programmatic Mobile Advertiser
    In the cookie-less world of mobile, hyperlocal data is an effective way to overcome the challenge of relying on IP addresses for location information and context. The industry is now using GPS data to paint a better picture of consumer behavior within a geographical context. Here are a few ways that mobile marketers are applying hyperlocal data to target audiences in programmatic environments.
  • Connecting The (Data) Dots
    We have mountains of data -- but more often than not, it's in disparate systems managed by disparate owners and vendors. Ironically, customers believe we know everything about them and are annoyed when our marketing efforts are irrelevant. Ultimately, we want to connect purchase history, location and behavior to customer contact information. How much better would your program be if you could personalize the content to some portion of your audience?
  • Marketers: Are You Focused On Attracting App Users?
    Brands spend billions on Big Data and advanced analytics, gathering customer insights to personalize relationships and cultivate brand loyalty. Yet despite the huge investments made, there is still a knowledge gap in the data-driven insights that brand marketers currently rely on to personalize interactions and anticipate what customers actually want and need. Whether your goal is to extend lifetime value, grow share of wallet, keep loyal customers from defecting, attract a new demographic or "all of the above," the data-driven customer insights you have access to -- or don't -- may make the difference between success and failure.
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