Citi issued a major revision to its banking app this week, focusing on streamlining the basics rather than dazzling us with new ATM functions. As people's priorities in choosing a bank brand shift, frictionless mobile utility could play a role in deciding the great bank brand wars.» 2 Comments
Second-screen apps appear to be in a period of retrenchment. After a first stage of enthusiasm over the concept but underwhelming usage, we may be discovering that TV's "mass audience" was never really much of a "mass" in the first place.» 0 Comments
Mobile video is not just about a new screen -- it's about a cluster of new cultures, a new aesthetic of brevity and perhaps even the leading edge of a post-ad era in marketing. In other words, you can't get away with what we have been getting away with for the last 60 years of TV advertising.» 5 Comments
At the Mobile Insider Summit, discussions about showrooming, local mobile marketing and cross-screen consumer journeys all seemed to lead back to a larger debate over changed behaviors. Is mobility changing us, or are we adjusting the technologies to old needs?» 0 Comments
If Facebook is leaking users, the pace is pretty slow, according to the latest global survey. And the company owns what is by far the fastest-growing social net, Instagram. "Collapsing" companies could be in worse positions.» 1 Comments
Longtime sweepstakes and contest agency ePrize starts a major rebranding effort under the new name HelloWorld. With mobile as a centerpiece, the company wants to do for complex customer engagement campaigns what Salesforce.com and Oracle have done in CRM.» 0 Comments
For all of its frustrations and false promises, having full-bore access to my TV content via any available screen is changing my own expectation and regard of TV content itself. There is more than "everywhere-ness" at work here.» 1 Comments
Steve Smith is the Editorial Director, Events at MediaPost where he oversees all OMMA and Insider Summit event content. He is also the longtime Mobile Insider/MoBlog columnist for Mobile Marketing Daily. A recovering academic who taught media studies at Brown and University of Virginia, he spent the last decade as a digital media critic for numerous publications and as a digital strategy consultant. He also writes for Media Industry Newsletter and eContent magazine. Contact him here.