• Why User-Generated Content Is The New Marketing Currency
    With user-generated content so rich and freely available online, straight marketing messages just aren't cutting it like they used to. Marketing must move into a participatory age where user-generated content sits at the center of the customer journey and brand Web sites emerge as social hubs in their own right. Marketers that recognize the true potential of social content will reap the benefits.
  • Amex Hands Over Instagram POV To Cardmembers
    In its new Instagram campaign, Amex allows members to take over the feed for a day. The model recognizes that the real energy of mobile media is personal perspective and appreciation of moments.
  • A Relationship Is More Than A Moment
    The best marketing is based on relationships, which can truly encourage behavior and an emotional response in a way that banner ads, coupon offers and pop-up messages cannot. This is especially relevant in the mobile environment, where consumers have a deep and emotional relationship with their smartphones. They expect the experiences they engage with from publishers and advertisers to be equally tailored and relevant. The goal is to build the relationship through strong, relevant content and enable consumers to participate, thus enabling your brand to join the conversation.
  • What If Politicians Paid You To View Their Ads?
    In another scheme to pay consumers directly for their attention, a new platform will put cash in your PayPal account if you take an SMS message from political candidates. Can they actually pay us enough to voluntarily expose ourselves to more of this stuff?
  • Over-Beaconed Shoppers Opt Out
    As retail apps are increasingly accepted by consumers, it is imperative that retailers utilize beacons to retain customers, vie for their discretionary spending, and motivate them to return. Through the use of beaconing, retailers can obtain valuable data about consumer in-store experiences.
  • My iPhone, My Self: Fumbling For Life's New Remote
    We are only beginning to understand the extent to which these devices are blending the functionality of media with that of real world tools. It is becoming an extension of ourselves in that classic McLuhanesque way: a method of asserting power and reach.
  • How iPhone 6 Sensors Will Change Mobile Advertising
    All our research suggests that people are spending more and more time on their mobile devices - searching, shopping, communicating, sharing, and gaming. But most take for granted the superior hardware inside our devices that enables us to perform these daily tasks in a seamless, fluid manner. A significant piece of hardware will be the key that unlocks more utility from both a consumer and advertising perspective: namely, sensors.
  • Devices And OTT Lead Video Consumption Growth
    People are taking control of their TV experience and at the same time fleeing the desktop viewing experience about as fast as the bandwidth will keep up.
  • Mobile Games Paving The Way For A New Advertising Paradigm
    Increasingly, consumers, developers and brands are turning to the rewarded model as the solution that works. What makes the rewarded model so appealing is that it means advertising is inherently integrated into the users' content experience, and the value exchange proposition is completely transparent. With the momentum building behind the rewarded ad model, advertising is in a position to deliver benefits to the end-user, the advertiser and the publisher.....finally.
  • Honey, My iPhone Shrunk My Fingers!
    While preliminary and incomplete, some early metrics suggest that iPhone 6 users are using those bigger screens to interact more with advertising -- and even generate more ROI for advertisers.
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