• The Rise And Fall Of Price Comparison Apps - How To Avoid A Similar Fate
    Companies have an opportunity to encourage growth in online spending and improve customer engagement by incorporating value-add features into their mobile apps and Web sites that streamline the online buying experience. By taking the time to understand customer needs and motivations, and by re-evaluating mobile strategy in the larger context of what the entire digital landscape has to offer, businesses can benefit from richer, deeper, and more profitable customer relationships.
  • SXSW: Heading Into The Bubble
    SXSW is all about the proverbial bleeding edge. But it is also a bubble, where we often lose sight of the deep ambivalence Americans at large really hold for many of the technologies that gadgeteers champion as revolutionary.
  • Social Is Mobile, Mobile Is Social
    Instagram is far and away the fastest-growing social media network. It is fueled by mobile adoption as well as a different sprit from the rest. And it raises the question of how mobility changes social media as we have known it.
  • 10 Tips To Help Move Your Client Partner-Agency Relationship Forward
    The satisfaction of clients, the happiness of the team, and the innovative work that inspires both your client and your agency team helps to contribute to a company's success as well as the team's growth. When all of these objectives are met, a true partnership can develop, and successful businesses encourage strong partnerships.
  • Me TV: Narrowcasting To The Age Of Personal Video
    Mobility opens up new opportunities for narrowcasting to niche video tastes. But it also requires a re-thinking of the interfaces we need to access highly personalized TV and even the ways we like to consume it.
  • All Bots Aren't Created Equal: Battling The Good, The Bad And The Ugly
    At the IAB Leadership Forum, I witnessed something pretty shocking: advertisers are mad. They are focusing their anger on one specific subject -- paying for "bots" -- and are vehemently demanding that something needs to be done now. This prompted me to think about the importance of understanding the work that has already been done to improve the authenticity of digital media -- and to consider what needs to be done to make sure traffic is high-quality, safe and real.
  • Why Targeting The 'Mobile Elite' Will Make Or Break Your Business
    If companies want to be in the top tier -- the 20 percent of companies with a well-defined mobile strategy -- they can start by better understanding the mobile elite -- people who are highly engaged with their devices and use them to address every social, financial and informational need possible.
  • Sour Patch Finds The Best Way To Talk To Teens: Let Teens Talk
    In a set of daring campaigns of late, the Sour Patch brand has been letting key social influencers craft the message and talk to teens. So far, they are "floored" by the results.
  • It's A Mobile World
    With the rise of mobile engagement increasing at a remarkably rapid rate, a business without a mobile strategy is almost guaranteed to fall behind its competitors and miss out on valuable opportunities to connect with consumers and increase sales. Yet it is shocking how many companies have yet to create their strategy for mobile marketing. Research shows that a majority of brands didn't create mobile-specific marketing campaigns in 2014. Where's the disconnect here?
  • Syfy Plays With The Lights: Syncs Internet Of Things To TV Experience
    Can the Internet of Things be recruited into enhancing home entertainment experiences? Syfy is already playing with the lights.
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