• Low Spenders The Best Mobile Target For Retailers
    While many retailers have poured substantial resources into the development of mobile apps, most consumers tend to revert to using their mobile phones to seek out Web sites -- essentially the same old behavior migrated from using personal computers.
  • Apple Says Apps Ripe For Rich Storytelling
    To rival Netflix and Amazon as a bona fide entertainment platform, Apple knows that original content is a must. It's the only way to truly differentiate your service, and hit shows are priceless from a marketing perspective. But a show about apps?! Yes, the tech giant has enlisted Will.i.am and veteran TV execs, Ben Silverman and Howard Owens, to develop a non-scripted series about apps
  • I Have Seen The Future, And It's Mobile And Fleeting
    It's becoming clearer than ever that mostly mobile applications like Snapchat are the future of programmatic advertising.
  • Millennials Love Their Phone Like A TV
    If it seems as if watching video on cell phones is becoming a ubiquitous pastime, that's because it is. About 81% of Americans who use smartphones are now streaming video on those phones, a trend driven in large part by those under 25, NPD Group said in a new report.
  • Mobile Brings Deals, Shorter Lines, Better Prices (To Those Who Know)
    It has taken a while, but businesses have come around to leveraging smartphones for far more than trying to sell ads.
  • The Streamers Fight For Position
    Parks Associates calculates that now 18% of households get video from a streaming media player like Roku, Apple TV or Amazon, and 8% from streaming sticks like Google's Chromecast.
  • Average Smartphone Order Size: $89; Mobile Conversion Rates Half Of Desktop's
    Mobile commerce has grown so much globally over the years that there's now a treasure trove of data that can be used to derive new insights about mobile shopping behaviors. Some of the newer studies are becoming more interesting, especially since there's now such a large installed base from which to gather data.
  • The Next Revolution Will Not Be Televised, But Instant-Messaged
    eMarketer released its Media Usage Around the World report this month. If you love data and stats, this is one for you. It is also one for you if you are in charge of figuring out where to place your next bet for connecting with where your consumers already are.
  • Why Instagram Is Right To Shove Its Algorithm Down Users' Throats
    Misguided though they are, plenty of Instagram users are pissed about the company's plans to begin arranging posts by algorithmic order.
  • In Their First Rodeo, Five Promising Startups At SXSW
    I spent SXSW going to taco tech meet-ups, barbecues and accelerator events in the startup village searching for the next wave of emerging media opportunities. Here are the 5 startups that advertisers might have missed while they were being wooed at Salt Lick, waiting on line for mega-brand demos or partying into the night with Willie Nelson.
« Previous Entries Next Entries »