• Mcommerce Nears Major Tipping Point
    Get ready for a major turning point in the world of ecommerce and mobile marketing. Next year, more than half of all domestic digital consumers will use a smartphone to complete at least one purchase. That's according to a new eMarketer forecast, which expects 95.1 million Americans ages 14 and older -- or 51.2% of digital buyers -- to tap the "buy" button on their phones.
  • Why Brands Still Underinvest In Mobile
    Given all the hype and heaps of data showing the power of mobile, you'd think brands would be throwing money at the medium. But that's just not the case. Instead, expect most brands to underinvest in mobile in 2016, says Forrester analyst Thomas Husson.
  • Mobile World Congress 2016: Graphene And The Future Of Mobility
    Every year the Mobile World Congress offers a technology or company that provides a view of the future. This year, it was the Graphene Pavilion. What is graphene and why should brands and marketers care?
  • Getting Hands On With Snapchat's On-Demand Geofilters
    Last week, Snapchat rolled out On-Demand Geofilters to all users for a small fee. Given the popularity of filters that were previously limited to brands and supporting iconic locations and marquee events, the new product is a natural evolution that allows for further monetization opportunities.
  • Video Extra: AdBlock Plus Enters The Lion's Den
    At this week's Programmatic Insider Summit, the exchange between AdBlock Plus and a room full of digital advertising professionals was terse, candid and predictably one-sided.
  • Mobile Driving Gaming Growth
    The mobile sector should swell from $35 billion this year to $48 billion by 2020, according to a fresh forecast from tech advisory firm Digi-Capital. If accurate, that means mobile's share of the overall gaming market will increase from 39% this year to 42% by 2020 -- representing an 8% compound annual growth rate.
  • 60% Of All Mobile Banner Ad Clicks Are Accidents
    According to a survey from mobile location firm Retale, 60% of clicks on mobile banner ads are mistakes. Users most often encounter banner ads when checking the news (65%), using social media (50%), playing games (47%), watching videos (45%) and listening to music (45%).
  • Facebook's Instant Articles Revamp Wins Over Publishers
    After decidedly mixed reviews when it debuted last year, Facebook's Instant Articles publishing platform is winning over publishers with new options that make it easier to monetize their content.
  • Ready For The Mobile Tipping Point?
    In 2016, a larger percentage of email opens will take place on a mobile device than on a desktop, according to predictions. What does this mean for email marketers? It's time to put forth a better experience. Here are five awesome ways to enhance the customer email experience on mobile phones.
  • The Trump-ification Of 2016: The Super Bowl Implodes
    Like our politics this year, the advertising around Super Bowl 50 may be sad indications of institutional decline - just how detached the rituals have become from their original purpose.
« Previous Entries Next Entries »