More shoppers are looking for direct help from the companies they are dealing with, yet when mobile shoppers look for contact details to get help in their purchase, many of them come up short and end up cancelling the transaction.
The Association of National Advertisers and GfK have some new research out showing just how important mobile has become to shopper marketing campaigns Specifically, shopper marketing has progressed from only driving short-term sales to motivating shopper behavior more broadly, the ANA and GfK find.
How is the mobile revolution reshaping search, shopping, and customer relationship management? That's a big question, of course, but some new findings from Hitwise -- a division of Connexity -- point us in the right direction.
An SMS keyword is the response a customer texts to your short code to get a coupon, enter a contest, subscribe to email or SMS, or download a whitepaper. Naturally, you want to make it as quick and easy as possible.
Retail is still ground zero for mobile impact. It's not just the overall trend of consumers spending more time on their phones, it's also that they're doing a lot of research in-store as they shop. The amount of time spent on desktop over the last two years has decreased by 1% in the U.S., based on the latest comScore stats. But during that same time, mobile time spent has increased 78%.
Sorry, marketers, but brands carry relatively little weight when consumers are ready for a new smartphone -- or, at least that's according to international research commissioned by Havas Group's Socialyse.
About 80 days after inviting brands and businesses to build bots into Messenger, the network has been flooded with more than 11,000 of the little computer programs.
Dads will be more likely to purchase back-to-school supplies on their mobile devices, according to Rubicon Project's second Back-To-School Consumer Pulse Survey.
One of the key drivers of mobile payments is recurring use. For events that happen on a relatively frequent and repetitive basis, mobile payments make sense.
That's clearly what the social giant is thinking. To that end, the network is increasing its allotted video upload length from 30 seconds to -- what else? -- 140 seconds.