Mobile Apps Could Be Deciding Factor in Bank Brand Choice
Citi issued a major revision to its banking app this week, focusing on streamlining the basics rather than dazzling us with new ATM functions. As people's priorities in choosing a bank brand shift, frictionless mobile utility could play a role in deciding the great bank brand wars.» 2 Comments
Shazam Gets 700k Super Bowl Listens, But What Is The Second Screen's Second Act?
Second-screen apps appear to be in a period of retrenchment. After a first stage of enthusiasm over the concept but underwhelming usage, we may be discovering that TV's "mass audience" was never really much of a "mass" in the first place.» 0 Comments
The Age Of The 3-Second Ad Is Upon Us
Mobile video is not just about a new screen -- it's about a cluster of new cultures, a new aesthetic of brevity and perhaps even the leading edge of a post-ad era in marketing. In other words, you can't get away with what we have been getting away with for the last 60 years of TV advertising.» 5 Comments
New And Old Behaviors
At the Mobile Insider Summit, discussions about showrooming, local mobile marketing and cross-screen consumer journeys all seemed to lead back to a larger debate over changed behaviors. Is mobility changing us, or are we adjusting the technologies to old needs?» 0 Comments
Instagram, MoSo Rising, Facebook Worries Exaggerated
If Facebook is leaking users, the pace is pretty slow, according to the latest global survey. And the company owns what is by far the fastest-growing social net, Instagram. "Collapsing" companies could be in worse positions.» 1 Comments
Talk To The Machine
Marketers are exploring ways of integrating voice interfaces to handle higher-level interactions with customers. But how much do any of us really want to talk to our machines?» 1 Comments
'HelloWorld' Says ePrize In A Mobile-First Rebranding
Longtime sweepstakes and contest agency ePrize starts a major rebranding effort under the new name HelloWorld. With mobile as a centerpiece, the company wants to do for complex customer engagement campaigns what Salesforce.com and Oracle have done in CRM.» 0 Comments
Mobile Shopping Being Driven By Forward-Leaning 18%
About a fifth of shoppers occupy a core of heavily mobile, digitally dependent customers who are ready, willing and able to engage retailers via devices in-store.» 2 Comments
My In-Store Mobile Assistant Needs A Reboot
My local grocery merchant finally has the in-store mobile experience envisioned for years. But finding the real value to the consumer left me stuck (literally) at checkout.» 1 Comments
TV Everywhere vs. Everywhere TV
For all of its frustrations and false promises, having full-bore access to my TV content via any available screen is changing my own expectation and regard of TV content itself. There is more than "everywhere-ness" at work here.» 1 Comments
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