U.S. Millennials shop in person because of a sense of immediacy, the ability to touch the product, and to see if it fits, based on a new global study. The majority (66%) of Millennials overall shop in a store rather than online in order to get the product right away and 66% because they are able to see, touch and try the merchandise.
The figures have been reappraised. 2016 was the year of mobile, or at least "mobile-first" -- and early next year we will be digital-first as new channels overtake their traditional rivals for media attention.
For every 10 apps that users install on their phones, more than three are ultimately uninstalled, new research finds. How do developers avoid finding themselves on the wrong end of that statistic?
As the annual mobile commerce benchmark of holiday shopping approaches, various pre-holiday shopping studies provide insights into where mobile may fit this time around.
Worldwide, more people now rely on mobile gadgets than desktop computers to browse the Web, new research shows. Occurring at some point in October, the shift marks a major milestone in the way we communicate, consume and share information.
Lower-quality tablets are not good for the long-term health of the sector. The race to the bottom may "prove detrimental to the market in the long run as detachables could easily be seen as disposable devices rather than potential PC replacements," notes IDC.
More traffic comes from mobile than desktop globally, prompting the searching question -- what are you doing to make it easier for customers to be loyal on the small screen?
Apple has officially added Search Ads to its App Store in a move designed to give developers a simple way to show off their apps to potential users. Since the beginning of October, developers have nearly doubled their investment in Search Ads, according to fresh findings from mobile analytics and attribution firm AppsFlyer.
Hoping to get consumers' attention? Good luck. More or less, that's the conclusion of some fresh findings from Google. Among other challenges, consumers are increasingly splitting their focus between multiple screens.
With money to burn, Facebook is betting its future on virtual reality, and made this pretty clear when it dropped $2 billion on Oculus VR in 2014. As we just learned, however, that was only the beginning.