• The Cost To Target A Mobile App Install By Operating System
    To take advantage of a shift in consumer attitudes, more companies are relying on mobile app advertising, finding ways to entice consumers to install and use their apps. Many of these brands are new entrants into the world of Facebook -- and what a study released Tuesday, Kenshoo's second Mobile App Advertising Trends Report, calls mobile-social.
  • Why Google and Twitter Are Ganging Up On Facebook, Snapchat And Apple
    Did you really think Google and Twitter were going to let Facebook, Snapchat, and Apple take their profitable positions at the intersection of mobile consumers and news? No, sir! Google and Twitter are reportedly appealing to publishers to show "instant articles" to their many users. The duo is promising publishers that, just as with Facebook's own "Instant Articles" effort, their program will guarantee faster and more reliable delivery of news stories.
  • How Instagram Became A Cash Cow
    Taking a big leap forward, this week Instagram is finally offering some sophisticated targeting capabilities to advertisers, as well as expanding its ad program across more than new 30 countries from Spain to South Korea. Instagram's ad technology is finally leveraging Facebook's ads infrastructure -- something brands have long begged for.
  • How Mobile Video Will Get Even More Awesome
    This week Google, Intel, Netflix, Cisco, Mozilla, Microsoft and Amazon announced the formation of the Justice League of Internet Video -- also known by its more official, if less incredible, title: the Alliance for Open Media. In keeping with the best traditions of Internet development, the companies will be pooling their resources to develop a new series of media codecs (compressor/decompressor algorithms, a la HBO's "Silicon Valley"), which will create an open standard for media, most especially video, on the Web.
  • At Long Last, Mobile To Eclipse Desktop Advertising
    For years, industry experts dangled the divination that mobile was just about to take over the world. Now the age of mobile has very clearly arrived. That fact is further supported by a fresh forecast from eMarketer, which -- for the first time ever -- expects mobile to overtake desktop ad spending this year.
  • Mobile Gives Mean Girls Wings
    By most measures, female-focused negativity (or cattiness, or whatever you want to call it), reigned supreme at MTV's Video Music Awards last night. Yep, in case you missed it, Nicki Minaj calling out Miley Cyrus as a back-stabbing "bitch" easily overshadowed every display of love, support, and admiration during a night that was supposed to celebrate creative genius and achievement. Was it a choreographed stunt by some brilliant businesswomen who know how to play the media and their fans like a fiddle? Maybe -- but that doesn't change the fact that it resonated so well with audiences across various mobile ...
  • Study Shows How Cell Phone Use Upsets Social Bonds
    Suddenly awash in connected gadgets, our culture is struggling mightily to establish acceptable mobile computing customs. Distracted driving is thriving, and costing thousands of lives a year. And gadgets are mentally (and emotionally) distancing people who are actually within close physical confines. While the latter issue rarely has fatal consequences, it is seriously threatening relationships and social bonds, says Lee Rainie, Pew Research Center Director of Internet, Science and Technology Research.
  • Mobile Messaging: Marketers' Secret Weapon This Holiday Season
    When holiday sales are lagging behind forecast, you will want a quick and easy way to pump them up. Take these additional steps now to get your secret weapon -- mobile messaging -- ready for action.
  • Holiday 2015 Mobile Messaging Checklist - Part I
    When holiday sales are lagging behind forecast, you'll want a super quick and easy way to pump them up. Take these steps now to get your secret weapon -- mobile messaging -- ready for action.
  • Tinder Has A Tantrum: Or, How Not To Handle Bad Press
    Overreacting to a 'Vanity Fair' article this week, dating app Tinder had a massive public meltdown that was a joy to watch. We are now in the age of the thin-skinned corporation with the voice of a scorned teenager.
« Previous Entries Next Entries »