• 'Gamify' This: Games Remain The Frontier Of Mobile Creativity
    Marketers "gamify" their apps using some of the simplest elements: reward, achievement, challenge. They miss where gaming is really innovating: controlling mood, tone, pace, sound stage and re-imagining the 2D plane.
  • Coupons Rule, But The Mobile Experience Remains A Mess
    Adoption of mobile coupons seems to have doubled in the last few years, and it is clear that brands and consumers benefit from the transition from print to mobile. I am not so sure it has been as easy on the cashiers.
  • Measuring Mobile Engagement To Create Performance Metrics For Terrestrial Radio
    New technologies can now pair the large and diverse reach of terrestrial broadcast radio with mobile engagement to create interactive radio campaigns. Now when a consumer is listening to the radio over-the-air and hears a call to action for an advertiser's offer, they can use their mobile device to engage with the digital content related to that CTA in real-time. This not only quantifies the reach of a particular local radio campaign, but also generates results that traditional radio-only campaigns have never been able to produce.
  • Beyond The Buzz: Three Steps To Help Marketers Realize The Promise Of iBeacons
    Beacons are easy and cheap to deploy. Yet in order for beacons to deliver on their promise, brands need to consider carefully how they are used to drive mobile user engagement as part of an overall marketing strategy. Here are three best practices to bring your usage of beacon technology beyond the buzz.
  • I'm With The Band...And We're At Office Depot
    Augmented Reality is still more of a fun gimmick than a routinized part of the consumer and marketer repertoire. Still, it has the capacity to supply those fleeting moments of small joys that marketers can target to just the right audiences in the right context.
  • Aiming For The Augmented Me
    As facial mapping technologies become more sophisticated and accurate, they underscore just how powerfully these devices can be tied to our notions of self, identity, and how we present ourselves to the world. for media and marketers the opportunity comes in developing tools that help the user play with their "selves."
  • Where Have All The Wearables Gone?
    It's an exciting evolution of technology that our devices can truly help us to improve our health and wellness. The technology is there (or just about there) -- but a connection to consumers is missing. Brands and marketers need to take a look at what consumers really want in a device, what they are willing to wear and how best to reach them so they can develop and market devices to meet consumer needs.
  • Get This Crap Off My Phone: We Are Screwing Up The Mobile Experience
    As I feared, many of the bad practices of desktop media are migrating to mobile. Will publishers please take greater responsibility for the quality of the user experience before we turn apps and sites into NASCAR racers?
  • Mobile Isn't As Huge As It's Hyped To Be (Yet) - Here's Why
    Mobile is huge, tech pundits say -- but most of them miss the fact that mobile advertising isn't growing at anywhere near the pace of mobile adoption. As Mary Meeker's 2014 Internet Trends Report shows, mobile ads still represent just a fraction of the global Internet advertising spend. Why? Here are some key factors -- and changes that must happen before mobile can become truly huge.
  • Think Mobile, Act Local
    Although the games are already underway, there is still some time left before the July 13 final, so it's not too late to take advantage of the global event in your mobile marketing campaigns -- or to begin thinking ahead to strategies for the Women's World Cup next year, or the 2018 games. So whether you're looking to execute a campaign immediately or are thinking ahead, here are a few strategies to implement for your World Cup-themed (or World Cup-adjacent) mobile marketing campaigns.
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