Also at SF Interactive, ANDY SIMS was named Media Director. Sims will lead the media department in developing innovative online media branding and acquisition campaigns. Gordon, Spargur and Sims have been with SFI since 1999.

Chief Executive Officer of Australia’s Television & Media Services Ltd. BRUCE FINK will step down at the end of October and won't be replaced. The company announced Fink's resignation late Friday, saying the CEO position would be phased out. His departure coincides with a major restructure of the company as it tackles financial difficulties within its cinema advertising operations.

CRAIG CASE resigned as President of Advantage Marketing Systems Inc. Advantage Marketing has begun the search process to hire a new President.

PAT MCMARTIN this week joined the Brand Planning department of the Falls Church, Va., Capital One. McMartin recently left her position as VP of Marketing for the body care division of Sara Lee in Douglassville, Pa. Earl Grey, a division of Grey Global Group in New York, handles that account.

Carton Donofrio Partners, Inc., a full-service marketing communications and brand experience design firm, has filled two key agency positions. BILL SENGE (pictured left) has been tapped as Vice President, Associate Creative Director, the number two creative position at the firm, reporting to Chief Creative Officer Scott Rasmussen, and CAROLE REUSCHLE has been named Vice President, Director of Media Services at the Baltimore agency, in charge of media planning and buying.

Joining Deutsch LA is TOM ELSE who will Co-Manage the Mitsubishi account with Steve Morrissey. They both hold the title of Senior Vice President, Group Account Director. Else joined from Publicis & Hal Riney SF, where he managed the Saturn Corporation account and was SVP, Group Account Director.

Most recently with TBWA/Chiat/Day Advertising as a Managing Partner, DUFFY SMITH also joins Deutsch LA as SVP, Group Account Director and will run the Coors Light business. With over 17 years in the advertising industry, Smith spent the past 10 with TBWA/Chiat/Day on a variety of businesses, including Taco Bell, ABC Television and Infiniti. Additional agency experience includes time with Rubin Postaer & Associates, DCA Advertising and Eisaman, Johns and Laws.

Another Deutsch LA new hire is JOHN UPTON, who most recently managed the Hyundai Motor America account with Bates USA. He joins Deutsch as SVP, Group Account Director and will oversee the Burger King business including the Field Marketing and Creative Marketing duties the agency was awarded in July. Prior to running the Hyundai business at Bates from 1999 to 2002, Upton was with Rubin Postaer and Associates where he worked on Honda Regional Marketing.

A veteran of Chiat/Day, MELANIE AXTMAN joins Deutsch's media department as SVP, Media Director and will be responsible for overseeing the Mitsubishi media business, a new role at the agency. From 1991 to 1993 she was a sales representative with Sports Illustrated magazine and in 1993 rejoined Chiat/Day.

To help manage and oversee Deutsch LA's growth, NANCY ALLEY, most recently with Saatchi as Director of Human Interest was hired as Deutsch LA' s Vice President, Director of Human Resources. Prior to Saatchi, Alley was SVP, Director of Human Resources and Administration for Guidance, an internet development firm in Marina del Rey.