by Staff Writers on Sep 25, 4:47 PM
Rishad Tobaccowala, CEO of Publicis' Denuo unit, gives a glimpse of the media future today at MediaPost's OMMA conference and trade show in New York. Want to come along for the ride?
Click here to see the video.
by David Goetzl on Apr 7, 5:44 PM
SCOTTSDALE, AZ - Next year, the "desert air" won't be blamed. After a conference destined to be remembered for a blunt speech by Euro RSCG CEO Ron Berger that took on industry leaders, the networks and the trade press, the American Association of Advertising Agencies' annual management conference will shift locales next year from Arizona to Florida.
by David Goetzl on Apr 7, 5:06 PM
SCOTTSDALE, AZ - Creative poster child Crispin Porter + Bogusky added yet another honor to its heavily laden awards portfolio, taking home the 2006 American Association of Advertising Agencies' O'Toole Award for Creative Excellence in the large-agency category.
by David Goetzl on Apr 7, 4:47 PM
SCOTTSDALE, AZ - An industry executive who's helped craft some of the most memorable 30-second spots in recent memory sought to reassure colleagues the sky is not falling - not yet anyways. Linda Kaplan Thaler, CEO and chief creative officer of the Kaplan Thaler Group with clients such as Aflac and Revlon, employed thick sarcasm as she spoofed the drumbeat that the 30-second spot is dying or even dead.
by David Goetzl on Apr 6, 5:51 PM
SCOTTSDALE, Ariz. - The death last week of DDB President-CEO Ken Kaess brought a poignant backdrop to the AAAAs Management Conference for Agency CEOs here.
by David Goetzl on Apr 6, 5:48 PM
SCOTTSDALE, Ariz. - New AAAA Chairman Anthony Hopp today urged the industry to embrace clients' increasing desire to hold agencies accountable for their work. "Accountability in our industry is nothing new," he said upon taking his new role at the AAAA Management Conference for Agency CEOs.
by on Mar 3, 1:10 PM
ORLANDO - The American Association of Advertising Agencies' 2006 Media Conference and Trade Show wrapped up today with a final record-setting attendance count of 1,442 attendees and 104 exhibitors.
by on Mar 2, 6:41 PM
ORLANDO--In a vote of confidence for the power of Internet marketing, a new survey revealed that almost 60 percent of users said they responded to a promotion or coupon they received via email.
by David Goetzl on Mar 2, 6:05 PM
ORLANDO - ABC will make this season's final four episodes of mega-hits "Desperate Housewives" and "Lost" available free online as part of its new MyABC service. A third show, possibly "Commander in Chief," will also be included in the initiative this spring, which will be supported by interactive video advertising.
by on Mar 2, 5:56 PM
Kelly, Scott & Madison, a media marketing agency, announced Thursday that it will adopt FastChannel's Echo Insight media intelligence tool to track and analyze broadcast ad campaigns.