MediaPost WeekendFTC Gives Final Omnicom/IPG Approval, Imposes Ideological Restrictions
The Federal Trade Commission is imposing additional conditions on Omnicom's merger with Interpublic Group, including new restrictions on the company's ability to consider a publisher's content when
purchasing ad inventory. ...
By Wendy Davis
More than two years after launching Madison and Wall, long-time ad industry forecaster Brian Wieser has recruited Magna ...
By Joe Mandese
Pinterest unveiled ad capabilities on Thursday, featuring Top of Search ads and other tools designed to optimize t ...
By Laurie Sullivan
Black-and-white paths outside stores aim to spark cookie cravings and combat softening sales. ...
By Sarah Mahoney
Brian Nash spent more than a decade at Mazda leading the brand to sales growth while overseeing t ...
By Tanya Gazdik
Lawmakers in Massachusetts' Senate unanimously voted on Thursday in favor of a bill that would broadly prohibit compani ...
By Wendy Davis
Media-buyer spending expectations fell from a 2025 growth of 7.3% in January to 5.7% in the most rece ...
By Laurie Sullivan
The OOH displays are placed near the headquarters of Edelman, Havas, Omnicom and WPP and detail their ti ...
By Steve McClellan
The event will take place Oct. 15 in New York City and will unveil new initiatives addressing t ...
By Joe Mandese