TVision Finds Premium Streamers Generate More 'Attention' Vs. YouTube
Television News Daily – 2 hours ago
In prime time, premium streaming apps - including Netflix, Disney+ and HBO Max - had a 26.2% "attentio ...
Comcast Rolls Out Deterministic Data For Travel Advertisers
MediaDailyNews – 8 hours ago
A first-of-its kind partnership between Comcast Advertising and Adara brings deterministic-based measurement data for TV and streaming ...
Domino's Raises $19M For St. Jude Children's Research Hospital
Marketing Daily – 13 hours ago
The highest total yet, sets the chain on par for its goal of Domino's of $300 million ...
Hologic Taps WNBA Star For Cervical Cancer Screening Campaign
Marketing Daily – 13 hours ago
WNBA star Erica Wheeler, whose mother died of the disease, stars in "Ultimate Defense," a campaign emphasizing t ...
Google Reinvents Ads, Drives Search Agentic
MediaDailyNews – 14 hours ago
Vidhya Srinivasan, Google VP/GM of ads & commerce, put search and agentic commerce at the top of t ...
Walmart, Hobby Lobby Send New Vibes To Winter Games
Marketing Daily – 15 hours ago
Both retailers chose the Olympics to use a new flavor of messaging. ...
Lyft Plans Rideshare Feature Geared Toward Teens
Marketing Daily – 15 hours ago
Lyft Teen is launching on Feb. 9 in over 200 major markets, incuding New York, Chicago, Atlanta, Phoen ...
Hard Rock Effort Bets On Fans Surviving the Off Season
Marketing Daily – 15 hours ago
Hard Rock Bet's new campaign sets a rallying cry for fans to embrace the next betting season aft ...
Texas Claims Snapchat Deceives Parents
MediaDailyNews – 15 hours ago
Texas Attorney General Ken Paxton claims in a new lawsuit that Snap violates a state consumer protection l ...
TikTok Unveils First Feature From New Ownership: 'Local Feeds'
MediaDailyNews – 16 hours ago
TikTok's U.S. "Local Feeds" is a location-based discovery experience for users 18 and up that invites users ...