MediaDailyNewsNext Step In Agentic Ad Creation: Testing 'Model Context Protocol'
Processed on a MCP server, the test is being done with the AdCP initiative with a goal of generating creative as part of a unified agentic media buy. ...
By Laurie Sullivan
The IAB has released guidelines on how conversion APIs (CAPI) can increase performance for CTV advertising as sear ...
By Laurie Sullivan
Snapchat has announced its first Lens designed to scan the surface of the moon as part of ...
By Colin Kirkland
Meta's plan to target ads based on chatbot conversations "will normalize a level of surveillance that is qualitative ...
By Wendy Davis
Meta will update its Marketing API to allow advertisers to utilize more ad types while gaining more campai ...
By Colin Kirkland
Bitterman was CMO at The Weather Channel and earlier was North American chief strategy officer at WPP's Mindsha ...
By Steve McClellan
Pinterest is introducing new in-feed AI-powered product recommendations, in an effort to boost its in-app shopping presence ahe ...
By Colin Kirkland
The firm downgraded its full-year organic revenue decline estimate after reporting a Q3 shortfall of 5.9%. WPP shar ...
By Steve McClellan
The awards are based on what's been done during the past year demonstrating vision, innovation and industry leadersh ...
By The Editor