MediaDailyNewsTikTok Updates AI Ad Tools, Offers Smart Campaign Creation
TikTok is making updates across its AI-powered ad features and tools including Smart+ campaign creation, Symphony creative tools and GMV Max, which automates the selling process for TikTok Shop
vendors. ...
By Colin Kirkland
Sharb Farjami is leaving the firm for what's described as a non-competitive and not yet disclosed opportunity. ...
By Steve McClellan
PayPal has introduced PayPal Ads Manager, which helps small and medium-sized businesses generate new revenue streams by creati ...
By Laurie Sullivan
He will focus on driving client growth and strong financial performance, guiding global strategy, and ensuring consistency a ...
By Steve McClellan
YouTube's "Activation Partners" program will show advertisers trusted third-party partners known for "expertise in buying strategies and campai ...
By Colin Kirkland
Nobody at the companies is denying the possibility, but Horizon Global interim CEO Bob Lord says: "At th ...
By Steve McClellan
MacKenzie, a 25-year industry veteran, will serve as chief investment officer, Havas Media UK starting in January. ...
By Steve McClellan
"Amex Ads" is designed to connect brands with consumer cardmembers, using the company's first-party data. Ads will rea ...
By Laurie Sullivan, Staff Writer
Brand Keys' latest Loyalty Leaders survey shows generative AI players like ChatGPT leapfrogging heritage names. ...
By Sarah Mahoney