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MediaDailyNewsPQ: Global Ad Spend Will Climb 8.8%, Composite Rises Three-Tenths Of A Point

Effective with today's release, PQ Media joins MediaPost's composite of reputable global ad industry forecasters. ...

BarkleyOKRP Positions Sierra As 'Athletish'
The apparel brand celebrates all forms of recreation. ...
Ammunition Wins Brand Strategy, Creative Account For American Tire Distributors
ATD is investing in a cohesive enterprise approach. ...
Greatest Common Factory Names Courtney Tsitouris Chief Creative Officer
The title is new at the agency but she succeeds John Trahar, GCF co-founder and former head ...
IAB Sends 'Direct Buy Addendum' To Public Comment
The Interactive Advertising Bureau opened a framework for public comment that is designed to simplify direct digital ...
Domino's Raises $19M For St. Jude Children's Research Hospital
The highest total yet, sets the chain on par for its goal of Domino's of $300 million ...
Hologic Taps WNBA Star For Cervical Cancer Screening Campaign
WNBA star Erica Wheeler, whose mother died of the disease, stars in "Ultimate Defense," a campaign emphasizing t ...
Lyft Plans Rideshare Feature Geared Toward Teens
Lyft Teen is launching on Feb. 9 in over 200 major markets, incuding New York, Chicago, Atlanta, Phoen ...
Hard Rock Effort Bets On Fans Surviving the Off Season
Hard Rock Bet's new campaign sets a rallying cry for fans to embrace the next betting season aft ...
Belk Acquires Marketing Agency Sales Factory
Sales Factory was founded in 1984 by George King and at the time of the sale his s ...
Threads Users Can Now Personalize Their Feed With AI Prompts
Meta's Threads app has introduced a feature called "Dear Algo," which invites users to personalize their main fe ...

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