MediaDailyNewsPQ: Global Ad Spend Will Climb 8.8%, Composite Rises Three-Tenths Of A Point
Effective with today's release, PQ Media joins MediaPost's composite of reputable global ad industry forecasters. ...
By Joe Mandese

Both retailers chose the Olympics to use a new flavor of messaging. ...
By Sarah Mahoney

"We aren't just bringing ads to AI experiences in Search; we are reinventing what an ad is," explai ...
By Laurie Sullivan

Texas Attorney General Ken Paxton claims in a new lawsuit that Snap violates a state consumer protection l ...
By Wendy Davis

In prime time, premium streaming apps - including Netflix, Disney+ and HBO Max - had a 26.2% "attentio ...
By Wayne Friedman

A first-of-its kind partnership between Comcast Advertising and Adara brings deterministic-based measurement data for TV and streaming ...
By Laurie Sullivan

TikTok's U.S. "Local Feeds" is a location-based discovery experience for users 18 and up that invites users ...
By Colin Kirkland

The remit includes inflight entertainment, onboard publications, digital channels and experiential formats. ...
By Steve McClellan

Following the release of a live-shopping feature, Twitch announced a new ad format designed to display ads wh ...
By Colin Kirkland