Today's Top News

MADWFA: Procurement Not-So-Sanguine About AI

A new WFA report finds that the percentage of respondents who are "very positive" about AI's impact on their role has declined from 31% last year to 23% today. ...

Bruckner Appointed SVP, Marketing For Sparks
The 20-year industry vet will lead lead global marketing strategy for the brand agency. ...
Lee Champions Jeans 'Built' For A New Generation
The work is the first produced with creative agency Yard NYC. ...
Clear Channel Outdoor, Vistar Expand Partnership
The companies said Clear Channel Outdoor will leverage Vistar's enterprise suite-including its ad server, device management and med ...
Future Unites Creators And Brands In Its New Collab Program
Participating brands include "Marie Claire" and "Homes & Gardens." ...
Disney, Fox See August Football Viewing Hikes
Disney grew 2% to a (9.5%) total day viewing share of all its platforms in terms of perso ...
Gen Alpha Stays Online: YouTube, Netflix Top List Of 'Coolest Brands'
Report by consultancy Beano Brains found the generation largely ditching toy brands for digital entertainment, snacks, and ret ...
Temptations Partners With 'People' To Crown Sexiest Cat Dad
The winner of the Sexiest Cat Dad title will be announced in the "People" Sexiest Man Alive No ...
Campari Taps Sarah Michelle Gellar For 'Stay Bitter' Negroni Week Campaign
Geller appears in online ads discussing her "bitter" acting roles: "I've slayed demons, monsters, stepbrothers and bad ex ...
DallasNews Corp. Shareholders Vote For Hearst Merger
Hearst is gaining "The Dallas Morning News" and the Medium Giant agency for $16.50 per share. ...
Nonprofit Takes Over 'The Big Bend Sentinel,' Texas Publication
The publication has ambitious plans, but first wants to hear what readers desire. ...

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