Marketing DailyFinancial Fears Power Walmart Gains, Ad Sales Up 37%
The retailer's revenues rose 5.6%, as consumer anxieties pushed grocery penetration to a record 72%. ...
By Sarah Mahoney
Consumer technology and automotive sectors were cited as having "pulled back" the most on digital ads, but today ...
By Laurie Sullivan
The Knot's latest survey finds wedding spending is steady, despite economic pressures. ...
By Sarah Mahoney
Reddit is testing a new AI-powered search feature designed to showcase products from ad partners based on recommendatio ...
By Colin Kirkland
The first-ever Association of National Advertisers' influencer marketing agency compensation study also finds only 39% of agreements a ...
By Joe Mandese
Almost a year in the making, the report provides an "intelligence framework" that establishes five key capability categori ...
By Steve McClellan
The partnership is focused on building scalable, data-driven intellectual property as brands increasingly seek ways to promote produc ...
By Steve McClellan
The microsite, launched with Blizzard Entertainment, allows users to browse a collection of virtual homes created by "Wor ...
By Colin Kirkland
The company also said it would achieve double the synergies it initially anticipated stemming from the merger wi ...
By Steve McClellan