Today's Top News

Marketing DailyAuto Spend Drops 10.8% In January

"While automakers' TV ad budgets were squarely focused on the NFL Playoffs in January, those games were not the only place to find potential car buyers," iSpot.tv's Stuart Schwartzapfel tells "Marketing Daily." ...

Virginia Bill Banning Sale Of Location Data Nears Final Passage
Lawmakers in Virginia's house unanimously passed a bill that would ban businesses from selling data that can pinpoi ...
Health Is A Priority -- And A Paradox -- For Grocery Shoppers
FMI's latest report finds retailers stepping up wellness efforts. But consumers remain inconsistent, cost-conscious and occasionally overwhelmed. ...
IAB Tech Lab's Katsur 'Clears The Air' On Agentic Mission
The IAB Tech Lab Agent Registry will launch March 1 and become a core component of the Agent ...
3Headed Monster Wins Valvoline Creative AOR
Its remit is to enhance brand awareness. First work arrives in June. ...
Adam&Eve\TBWA Enlists 'Heroes' For Legoland
The spot highlights a new high-tech roller coaster visitors can design before riding. ...
Amazon Joins $110B OpenAI Funding Round
The partnership gives Amazon access to OpenAI's work on 'Stateful Runtime Environment," which allows the agent to rememb ...
X Invites Advertisers To Recycle Creative From Other Platforms
Advertisers can now upload their existing ad assets into X Ads Manager via Media Studio, Composer or t ...
Netflix Declines Counter, Paramount Nabs WBD
Earlier this week, Paramount boosted its per-share cash price to shareholders to $31.00, up from $30. ...
Data Broker Kochava Reaches Privacy Deal With FTC Lawyers
If finalized, the deal will resolve charges that Kochava sells the type of geolocation data that could expo ...
The Ultimate Social Distance: Sweden Is Giving Away Custodianship Of 5 Private Islands
A new campaign for Visit Sweden, the country's travel and tourism board, is inviting consumers to apply ...

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